Overview:
Isuzu returns to the US marketplace with a new pickup deveolped
together with General Motors.
The
new truck will be marketed around the world under both Isuzu and
GM badges. Production begins in 2003 at both Isuzu and GM plants
in Thailand and Shreveport, Louisiana.
The
new pickup truck program marks the largest joint effort to date
between GM and Isuzu, which is best known for the development of
the Durmax diesel engine in the Chevrolet
Silverado HD and GMC
Sierra HD trucks. The relationship for this truck involves everything
from engineering through sales.