PUTC Buyer's Guide: 2004 Isuzu Midsize


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Isuzu returns to the US marketplace with a new pickup deveolped together with General Motors.

The new truck will be marketed around the world under both Isuzu and GM badges. Production begins in 2003 at both Isuzu and GM plants in Thailand and Shreveport, Louisiana.

The new pickup truck program marks the largest joint effort to date between GM and Isuzu, which is best known for the development of the Durmax diesel engine in the Chevrolet Silverado HD and GMC Sierra HD trucks. The relationship for this truck involves everything from engineering through sales.

Isuzu's truck is a twin to the 2004 Chevrolet Colorado.

Annual production is expected to reach 500,000 units worldwide.

Exterior Design:
The Isuzu midsize pickup features the same distinctive styling also found on Isuzu's recent SUV, the Axiom.

Interior Design:
No information is available about the interior.

Regular, extended and crew cab configurations are expected.

The Isuzu midsize pickup will not use the same engines as the Chevrolet Colorado.