Nissan Announces $22,400 MSRP for 2004 Titan Pickup
Source: Nissan Press Releae Posted: 11-14-03 17:30
Nissan's First Entry in Full-Size Truck Market Offers Power, Innovation and Value

DETROIT--(BUSINESS WIRE)--Nov. 13, 2003--Nissan North America, Inc. (NNA) today announced starting Manufacturer's Suggested Retail Prices (MSRP) of $22,400 and $25,100 for its breakthrough 2004 Nissan Titan King Cab and Titan Crew Cab full-size pickups, respectively, which go on sale in early December at Nissan dealerships nationwide.

The Titan is Nissan's first entry into the full-size truck market, joining the full-size Nissan Pathfinder Armada sport utility vehicle (SUV), which went on sale in October. Both the Titan and Pathfinder Armada are assembled at Nissan's new $1.43 billion manufacturing facility in Canton, Mississippi.

Unique Product Attributes and Unique Pricing Philosophy

Every 2004 Titan features a powerful 305-horsepower/379 lb-ft torque-rated 5.6-liter Nissan Endurance V8 engine, standard 5-speed automatic transmission and a wide variety of available innovations such as the High-Utility Bed with Utili-track(TM) channel tie-down system and standard Wide-Open rear doors on all King Cab models. Properly equipped, Titan can tow up to 9,500 pounds and offers class-leading 4x4 specifications such as front & rear Active Brake Limited Slip traction control (ABLS) for unparalleled off-roading, standard Tire Pressure Monitor System (TPMS), and class-leading rear axle ground clearance.

The Titan is offered in two body styles, Titan King Cab, with its innovative Wide-Open rear doors that open 168 degrees for easier passenger and cargo access to the rear compartment, and Titan Crew Cab, with four full-size doors and a generous cabin that offers best-in-class overall interior room, headroom and legroom. Both the King Cab and Crew Cab are available in a choice of 2-wheel drive or 4-wheel drive and in three trim levels, XE, SE and LE.

"Titan enters the highly competitive, incentive-laden full-size truck segment with not only unique product attributes but with a unique value pricing philosophy," said Jed Connelly, senior vice president sales and marketing, Nissan North America. "We are pricing Titan with realistic MSRPs that we believe will be closer to the actual prices consumers will pay -- rather than pricing higher with room factored in from the beginning for heavy incentives and discounting."

Prices for the 2004 Nissan Titan King Cab models are:

  • Titan King Cab XE 4x2 $22,400
  • Titan King Cab SE 4x2 $24,400
  • Titan King Cab LE 4x2 $28,800
  • Titan King Cab XE 4x4 $25,500
  • Titan King Cab SE 4x4 $27,500
  • Titan King Cab LE 4x4 $31,900

Prices for the 2004 Nissan Titan Crew Cab models are:

  • Titan Crew Cab XE 4x2 $25,100
  • Titan Crew Cab SE 4x2 $26,700
  • Titan Crew Cab LE 4x2 $31,100
  • Titan Crew Cab XE 4x4 $28,200
  • Titan Crew Cab SE 4x4 $29,800
  • Titan Crew Cab LE 4x4 $34,200

Note: Minor equipment may vary. MSRPs exclude tax, title, destination and handling.

"Our new Titan offers lower MSRPs and more standard features than comparable 2004 Ford F-150, Chevy Silverado and Dodge Ram models," said Connelly. "It's a strategy that consumers should appreciate because it makes the true value of the new Titan easier to see -- just as with the 350Z, Altima, Xterra, Murano and other breakthrough Nissan models."

Available Titan equipment packages include the Off-Road Package with three additional skid plates, lower rear axle ratio, Rancho® gas shocks, P285/70R17 BFGoodrich off-road tires and more for $550 - 1000 (depending on model); the High-Utility Bed Package with Utili-track channel tie-down system, bedside lock-box storage and spray-in bedliner for $900; and the Big Tow Package, with receiver hitch, lower axle ratio, wiring harness, extendable convex tow mirrors, A/T temp gauge and Vehicle Dynamic Control (VDC) for $850 (4x2)/$600 (4x4). Titan Crew Cab equipment packages also include the Nissan DVD Mobile Theater System with drop-down rear monitor and integrated DVD player with wireless headphones for $1,450. Both cab styles offer class-leading safety equipment including side curtain air bags that offer class exclusive side-impact and rollover protection. Other available amenities include a factory installed DVD navigation system.

Popularly equipped, a Titan King Cab SE 4x2 with the SE Popular (incl. power captains chairs) and High-Utility Bed packages will have a MSRP of around $26,500 -- about $3,000 less than the MSRP of a comparably equipped Ford 150. A popularly equipped Titan Crew Cab SE 4x2 with the SE Popular and High-Utility Bed packages will have a MSRP of around $28,900 -- about $2,600 less than the MSRP of a comparably equipped Ford 150.

Complete pricing and option packages are available on the attached sheets.

"We'd like to bring a little pricing sanity back into the full-size truck category. Right now, what a consumer pays has little relation to what the sticker says, leading to buyer confusion and ultimately diminishing the perceived value of the vehicles," said Connelly. "With the design, styling and engineering value of the new Titan already established in early media head-to-head competitive comparisons and award competitions, we know we have a high value product. We want Titan to offer high value prices as well."

The Nissan Titan has already been singled out for multiple awards. Both Four Wheeler and Sport Truck magazines named the Titan its 2004 Truck of the Year. Also, Smart Money magazine selected Titan over its competitors for its Smart Money Award. Edmunds.com, the Internet's premier resource for consumer automotive information, picked Titan as the Most Significant Vehicle of the Year for 2004.

In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. More information on Nissan in North America and the complete line of Nissan vehicles can be found online at www.nissanusa.com.

                          2004 Titan King Cab

NISSAN NORTH AMERICA, INC.

                              Suggested
         Description          List Price   Effective Date: December 1,
                                                              2003

BASE VEHICLE                                                COMMENTS

 XE KC 4x2  5.6 Liter V8  A/T  $22,400
 SE KC 4x2  5.6 Liter V8  A/T  $24,400
 LE KC 4x2  5.6 Liter V8  A/T  $28,800
 XE KC 4x4  5.6 Liter V8  A/T  $25,500
 SE KC 4x4  5.6 Liter V8  A/T  $27,500
 LE KC 4x4  5.6 Liter V8  A/T  $31,900


FACTORY INSTALLED OPTIONS                         XE SE LE  COMMENTS

B10  Splash Guards                           $100  x  x  x
K01  Split Bench Seat                       $(180)    x
K02  SE Popular with Bench                   $800     x
K04  SE Popular with Power Captain         $1,200     x
K06  Rockford Fosgate with Bench           $1,300     x
K08  Rockford Fosgate with Power Captain   $1,700     x
R01  SE Off-Road Package (4x2)               $950     x
R01  SE Off-Road Package (4x4)               $700     x
R01  LE Off-Road Package (4x2)               $800        x
R01  LE Off-Road Package (4x4)               $550        x
R01  XE Off-Road Package (4x4)             $1,000  x
T01  Big Tow Package (4x2)                   $850     x  x
T01  Big Tow Package (4x4)                   $600     x  x
S01  Side-Airbag Package                     $850  x  x  x
U01  LE Nissan Navigation Package          $2,200        x
W01  SE Utility Bed Package                  $900     x
W02  XE Preferred Package                    $650  x


PORT INSTALLED ACCESSORIES                        XE SE LE  COMMENTS

Splash Guards (N/A for dealer ordering)     $100      x  x
Splash Guards (N/A for dealer ordering)     $100   x  x
Utili-Track Sliding Floor Tray              $200      x  x
Floor Mats                                  $110   x  x  x
Bedliner                                    $320   x  x
Utili-Track Sliding Bed Divider             $270      x  x
Utili-Track Sliding Bed Extender            $280      x  x
Bed Extender, Non-Sliding                   $240   x  x

Destination and Handling $650


                         2004 Titan King Cab

NISSAN NORTH AMERICA, INC.

Vehicle Specifications

KING CAB OPTION PACKAGE CONTENTS

A - XE Preferred Package
    Mid-Grade Audio w/ 6-Disc CD
    Sliding RR Window w/Privacy Glass
    Overhead Console

B - Side Air Bag Package
    Front Driver and Passenger Seat Mounted Side Air Bag
    Front and Rear Curtain Air Bag w/Roll Over Sensor

C - Off-Road Package (XE/SE/LE 4x4s; SE 2wd)
    Rancho Shock Absorbers
    Lower Final Gear Ratio (3.357)
    P285/70R17OWL BF Goodrich Tires
    17" Alloy Wheel
    Skid Plates - Oil Pan (4x2), Transfer Case (4x4)
    Lower Radiator Skid Plate
    Fog Lamps (standard LE)
    Active Brake Limited Slip
    Tow Hooks (standard on 4x4)
    Locking Differential (4x4 only - Late Availability)

D - Split Bench Seat
    Split Bench Seat

E - SE Popular with Bench
    Split Bench Seat
    Mid Grade Audio with 6 Disc CD
    Steering Wheel Audio Controls
    Auto Day Night Mirror, Compass, Temp, UGDO
    Power Adjustable Pedals

F - SE Popular with Power Captain
    Pwr Cloth Bucket Seat (DR Only)
    Mid Grade Audio with 6 Disc CD
    Steering Wheel Audio Controls
    Auto Day Night Mirror, Compass, Temp
    Power Adjustable Pedals

G - Rockford Fosgate with Bench
    Split Bench Seat
    350 Watt Rockford Fosgate Premium Audio w/6 Disc CD
    Steering Wheel Audio Controls
    Auto Day Night Mirror, Compass, Temp, UGDO
    Power Adjustable Pedals

H - Rockford Fosgate with Power Captain
    Pwr Cloth Bucket Seat (DR Only)
    350 Watt Rockford Fosgate Premium Audio w/6 Disc CD
    Steering Wheel Audio Controls
    Auto Day Night Mirror, Compass, Temp, UGDO
    Power Adjustable Pedals

I - SE Utility Bed Package
    Utili-track Channel System w/Adj. Tie-Down Cleats
    Bed Side Lock Box (LH only)
    Spray-in Bed Liner
    Tailgate Area Lighting & 12V Power Port

J - Big Tow Package (4x2,4x4)
    Increased Tow Capacity
    Receiver Hitch
    Lower Final Gear Ratio (3.357)
    Additional 7-pin Wiring Harness Plug
    Trailer Brake Pre-Wiring on I/P
    A/T Temp Gauge
    Extending Tow Mirrors (pwr/chrome)
    H/D Battery
    VDC

K - LE Nissan Navigation Package
    Rear Proximity Sensors
    DVD Navigation System (w/Display)

Package Links XE
----------------
C requires A
B requires A (4x2)
B requires C (4x4)

Package Links SE
----------------
B requires F or H, C + I + J
C and I require E, F, G or H (4x4)
C and I require F or H (4x2)

Package Links LE
----------------
K requires B
B requires J
C requires J (4x4 only)


                          2004 Titan Crew Cab

NISSAN NORTH AMERICA, INC.

                              Suggested
          Description         List Price   Effective Date: December 1,
                                                              2003

BASE VEHICLE                                                COMMENTS

 XE CC 4x2  5.6 Liter V8  A/T  $25,100
 SE CC 4x2  5.6 Liter V8  A/T  $26,700
 LE CC 4x2  5.6 Liter V8  A/T  $31,100
 XE CC 4x4  5.6 Liter V8  A/T  $28,200
 SE CC 4x4  5.6 Liter V8  A/T  $29,800
 LE CC 4x4  5.6 Liter V8  A/T  $34,200


FACTORY INSTALLED OPTIONS                      XE SE LE     COMMENTS

Splash Guards                            $100   x  x  x
Sunroof                                  $900         x
Split Bench Seat                        $(180)     x
SE Popular with Bench                    $900      x
SE Popular with Power Captain          $1,300      x
Rockford Fosgate with Bench            $1,400      x
Rockford Fosgate with Power Captain    $1,800      x
SE Off-Road Package (4x2)                $950      x
SE Off-Road Package (4x4)                $700      x
LE Off-Road Package (4x2)                $800         x
LE Off-Road Package (4x4)                $550         x
XE Off-Road Package (4x4)              $1,000   x
Big Tow Package (4x2)                    $850      x  x
Big Tow Package (4x4)                    $600      x  x
Side-Airbag Package                      $850   x  x  x
LE Nissan Navigation Package           $2,200         x
Nissan DVD Mobile Theater System       $1,450      x  x
SE Utility Bed Package                   $900      x
XE Preferred Package                     $750   x


PORT INSTALLED ACCESSORIES                     XE SE LE      COMMENTS

Splash Guards (N/A for dealer ordering)  $100      x  x
Splash Guards (N/A for dealer ordering)  $100   x  x
Utili-Track Sliding Floor Tray           $200      x  x
Floor Mats                               $110   x  x  x
Bedliner                                 $320   x  x
Utili-Track Sliding Bed Divider          $270      x  x
Utili-Track Sliding Bed Extender         $280      x  x
Bed Extender, Non-Sliding                $240   x  x

Destination and Handling $650


                          2004 Titan Crew Cab

NISSAN NORTH AMERICA, INC.

Vehicle Specifications

CREW CAB OPTION PACKAGE CONTENTS

A - XE Preferred Package
    Mid Grade Audio w/ 6-Disc CD
    Overhead Console
    RKE, VSS, Immobilizer

B - Side Air Bag Package
    Front Driver and Passenger Seat Mounted Side Air Bag
    Front and Rear Curtain Air Bag w/Roll Over Sensor

C - Off-Road Package (XE/SE/LE 4x4s; SE 2wd)
    Rancho Shock Absorbers
    Lower Final Gear Ratio (3.357)
    P285/70R17OWL BF Goodrich Tires
    17" Alloy Wheel
    Skid Plates - Oil Pan (4x2), Transfer Case (4x4)
    Lower Radiator Skid Plate
    Fog Lamps (standard LE)
    Active Brake Limited Slip
    Tow Hooks (standard on 4x4)
    Locking Differential (4x4 only - Late Availability)

D - Split Bench Seat
    Split Bench Seat

E - SE Popular with Bench
    Split Bench Seat
    Mid Grade Audio with 6 Disc CD
    Steering Wheel Audio Controls
    Auto Day Night Mirror, Compass, Temp, UGDO
    Power Adjustable Pedals

F - SE Popular with Power Captain
    Pwr Cloth Bucket Seat (DR Only)
    Mid Grade Audio with 6 Disc CD
    Steering Wheel Audio Controls
    Auto Day Night Mirror, Compass, Temp
    Power Adjustable Pedals

G - Rockford Fosgate with Bench
    Split Bench Seat
    350 Watt Rockford Fosgate Premium Audio w/6 Disc CD
    Steering Wheel Audio Controls
    Auto Day Night Mirror, Compass, Temp, UGDO
    Power Adjustable Pedals

H - Rockford Fosgate with Power Captain
    Pwr Cloth Bucket Seat (DR Only)
    350 Watt Rockford Fosgate Premium Audio w/6 Disc CD
    Steering Wheel Audio Controls
    Auto Day Night Mirror, Compass, Temp, UGDO
    Power Adjustable Pedals

I - SE Utility Bed Package
    Utili-track Channel System w/Adj. Tie-Down Cleats
    Bed Side Lock Box (LH only)
    Spray-in Bed Liner
    Tailgate Area Lighting & 12V Power Port

J - Big Tow Package (4x2,4x4)
    Increased Tow Capacity
    Receiver Hitch
    Lower Final Gear Ratio (3.357)
    Additional 7-pin Wiring Harness Plug
    Trailer Brake Pre-Wiring on I/P
    A/T Temp Gauge
    Extending Tow Mirrors (pwr/chrome)
    H/D Battery
    VDC

K - LE Nissan Navigation Package
    Rear Proximity Sensors
    DVD Navigation System (w/Display)

L - Nissan DVD Mobile Theater System
    Family Entertainment System
    7" RR display Screen, Video Port, IR Headphones
    DVD Player with Remote Control

M - Sunroof
    Power Glass Slide & Pop-up Sunroof

Package Links XE
----------------
C requires A
B requires A (4x2)
B requires C (4x4)

Package Links SE
----------------
L requires H
B requires F or H, C + I + J
C and I require E, F, G or H (4x4)
C and I require F or H (4x2)

Package Links LE
----------------
M requires L and B
K requires M
B requires J
C requires J