First Look: 2007 Chevrolet Silverado and GMC Sierra
Source: GM Press Release Posted: 08-02-06 05:00 PDT
© 2006

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General Motors introduces its all-new, 2007 Chevrolet Silverado and GMC Sierra – comprehensively redesigned pickups that incorporate new exterior and interior designs, and powertrain, chassis and safety systems. The vehicles take GM’s truck legacy to a new level. They lead the segment in performance, efficiency, capability, refinement and safety. The new trucks offer more power and better fuel economy than the vehicles they replace.

Chevy Silverado and GMC Sierra are offered with three cab styles, three cargo box lengths and several specially tuned suspensions. All have distinct identities, including brand-exclusive sheet metal and design cues yet share fundamental traits that support segment-leading capability, quality and performance.

“Nobody has a deeper well of truck experience than GM, and it shows in the all-new Silverado and Sierra with their segment-leading V-8 power, fuel economy and towing capacity,” said Gary White, General Motors North America vice president and vehicle line executive for full-size trucks. “While power, pulling and payload used to define the full-size truck segment, today that’s the price of entry and consumers demand more. Our new trucks feature spacious and refined interiors and a host of exclusive features. Simply put, they have what it takes to continue their leadership position in the industry.”

The broad range of configurations and models gives customers tremendous choice when selecting a vehicle to suit their needs, particularly with the heavy-duty models, which some competitors simply do not offer. Capability also is unmatched, with a strengthened chassis and enhanced towing package enabling the light-duty segment’s best towing capacity of 10,500 pounds (4,763 kg).

“There are no peers when it comes to the depth and breadth of GM’s truck offerings,” said White. “The new trucks represent a well thought-out range of models and capacities, meaning customers can find the exact truck they need, whether it’s for work, personal driving or – as is more the case today – both.”

Chevy Silverado and GMC Sierra light-duty models will arrive in the fourth quarter of 2006. Sierra Denali and Silverado and Sierra heavy-duty models are available in the first quarter of 2007. The heavy-duty trucks offer new sleek designs and spacious interior features like light-duty models, but with increased capability – including more powerful gas and diesel engines. Production of the new trucks is shared among several North American assembly plants, including Oshawa, Ontario, Fort Wayne, Ind., Pontiac and Flint, Mich., and Silao, Mexico.

“The new trucks are all about choices – choices the competition simply can’t match,” said White.

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