The senior
management team for the all new 2009
Dodge Ram 1500 dropped by the Los Angeles Fire Museum in Hollywood
to give West Coast journalists a more relaxed walkaround of the
truck than was first had at the 2008
Detroit Auto Show.
Ralph Gilles,
Vice President of Jeep/Truck and Advance Interior Design, Mike
Accavitti, Director of Dodge Brand and SRT Global Marketing and Mike
Cairns, Dodge Ram Chief Engineer, each explained their goals for the upcoming
half ton truck.
Ralph Gilles
spent the most time of the three execs, as he described how the 2009
Dodge Ram evolved from 12 different concepts into the final truck. Here's
video of his walkaround.
Mr.
Gilles is one of the best known young designers in the auto industry.
He was responsible for penning the well-received Chrysler 300 sedan,
which reinvented American design in the segment. After doing
so well on the 300, Chrysler promoted Mr. Gilles to VP of Jeep and
Truck Design, where he led the design team responsible for the all
new Ram.