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2010
Volkswagen Robust
By: Mark Stehrenberger Posted:
03-25-08 23:14 PT
© 2008 PickupTruck.com, Mark Stehrenberger Design Studio
Page: [1]
Volkswagen
has leaned on Toyota in the past for pickup help. A rebadged Toyota
Hilux was sold by VW under the name "Taro" with only marginal success. This
time, a new pickup from VW will be their own entirely.
The all
new 2010 "Robust" (tentatively
named) pickup will be offered in many variations - single and double
cab, four wheel drive and also in cheaper two wheel drive. Engines
are expected to include new common rail diesels but also a V6 gas engine
for some markets.
A number
of test vehicles were spied on the frozen lakes of Scandinavia, indicating
that VW is serious about entering every potential niche market to remain
the world's fourth largest car and truck maker (after Toyota, General
Motors, and Ford), including commercial and lifestyle pickup trucks.
The European
version is scheduled to be built at the VW plant in Hannover, Germany.
Trucks for other markets will be built at their factory in Pacheco, Argentina, near
where the picture above was snapped.
Volkswagen
of America denies plans to sell this truck in the US, but then again,
the US market is still the largest and most lucrative (ask the Japanese!),
something VW is very aware
of.
VW dealers
in the US are also begging for new products, but in their opinion,
VW is not acting as fast as some of the other manufacturers. As
a consequence, VW has lost market segments it once dominated to the
Asians. It now has a bitter fight on its hands to regain share. Can the
new Robust pickup help close the gap?
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