A partnership between GM, Shell Oil Products U.S. and VeraSun Energy Corp. will bring 26 additional E85 refueling stations to the greater Chicago area.
The collaboration is part of a broader, national GM campaign to boost the use and awareness of ethanol-based E85 fuel in the U.S.
To promote E85 fuel and vehicles during the Chicago Auto Show, several major Chicago buildings will be illuminated in yellow lights in reference to the corn that is used to make most of the ethanol in the U.S. E85 supply; and city "street teams" will randomly reach out to Chicagoans Feb. 10-12 and 17-19 with giveaways that promote GM's new "Live Green Go Yellow" E85 marketing and advertising campaign. GM also will promote E85 with a major presence in the 2006 NASCAR Craftsman Truck Series and with 2005 NASCAR Nextel Cup champion Tony Stewart.
The E85 partnership
and marketing campaign are designed to encourage
"GM is pursuing gasoline-savings solutions on many fronts on the way to our ultimate vision of hydrogen fuel cell-powered transportation," said Elizabeth Lowery, GM vice president of environment and energy. "E85 ethanol burns cleaner than gasoline and is a renewable, domestic fuel that can enhance the nation's economy and energy security."