Double Cab does give an accurate indication of how much bigger and roomier
the new cabs will be. Overall width is 79.9 inches. Toyota says rear-seat
passengers will enjoy six inches more hip room than in the previous Tundra.
Front seat passengers get 4 more inches.
Designing a new truck from the ground up started with work in the field,
a research exercise colorfully documented in show displays.
Territory is a microcosm for how our design, development and manufacturing
engineers went about researching the core values of today’s full-size
pickup market,” said Lentz.
early marketing blitz will show how engineers, product planners and designers
criss-crossed the country and moved within the trucking community to learn
owners’ needs and wishes. The research literally started in the
junkyard where engineers dissected old trucks to locate areas suffering
from corrosion or wear and acknowledged the parts that held up under rugged
six distinct groups of buyers but they targeted one group they called
“True Truckers” who account for 25 percent of all pickup sales.
their importance goes far behind their purchasing power,” added
Lentz. “They are the true opinion leaders among full-size owners
and highly credible because they use, punish and demand the most out of
the pickups they buy.”
teams then interacted with the True Truckers in their elements. For example.
Wyoming miners needed more air conditioning power. A saddle shop gave
the team ideas for interior design. Watching workers with hardhats and
cowboys driving suggested that the headrests had to be adjustable to allow
occupants to keep wearing their hats. Other useful features developed
from the field work included a fold-down front passenger seat that can
be used as work surface. The center console will hold a laptop and file
folders. The glove box will hold a Thermos bottle. The tailgate can be
opened and closed with “two fingers.”
any Toyota vehicle, the priority often focuses on interior appointments.
From the looks of the Limited trim on the show truck, Toyota is targeting
demanding professionals with a silver-tone cluster to support the instrument
panel, console-mounted shifter and leather trim. A JBL premium audio system
will be offered along with a 10-way power adjustable driver’s seat
and wide-screen backup camera. Besides the Limited trim, Tundra will come
in the familiar base and SR5 trims levels.
design follows many of the cues found in the FTX
concept truck from two years ago but without the cartoonish proportions.
The Wall Street Journal reported that there were two camps of thought
when final designs were chosen. The Japanese officials generally wanted
a conservative approach, echoing earlier attitudes that the company really
didn’t want to offend Detroit. But the American officials, according
to the article, wanted the aggressive look to challenge the Big 3. The
latter approach obviously prevailed but officials are quick to say that
many in Toyota had input.
managers came in and had a voice,” said Mark Amstock, national marketing
planning manager. “With a vehicle of this nature, there’s
been more sharing and involvement throughout the organization to hear
at Calty Studios in California and Michigan started with the “power
of the fist” shape from the FTX concept to design a body with thicker
panels, taller doors and a sailing beltline that gives the rear side glass
a slight geometric flair. The massive chromed grille surround frames three
textured bars and the Toyota logo. Overall, the styling appears organic,
if not aquatic, especially in blue. However, the plastic lower fascia/skidplate
isn’t very appealing.