Dodge Expands Commercial Presence, Charges into Class 4-5 Segment with All-new 2008 Ram 4500 and 5500 Chassis Cabs
Source: Chrysler Group Press Release Posted: 02-07-07 19:17 ET
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Extending bold, tough, in-your-face Dodge Ram heritage to the Class 4 and 5 commercial market, Dodge expands its commercial presence and sets another commercial standard with the launch of the all-new 2008 Dodge Ram 4500 and 5500 Chassis Cabs. Both chassis cabs were revealed today at the Chicago Auto Show.

“We built the all-new 2008 Dodge Ram 4500 and 5500 Chassis Cabs for heavy-duty chassis cab buyers who want a powerful, capable and versatile commercial-quality vehicle,” said George Murphy, Senior Vice President – Global Brand Marketing, Chrysler Group. “With commercial performance, durability and capability, the 2008 Dodge Ram 4500 and 5500 Chassis Cabs offer dominant powertrain packages, a commercial-grade upfit-friendly chassis, and bold, ‘big-rig’ Ram styling.”

Delivering maximum uptime, the 2008 Dodge Ram 4500 and 5500 Chassis Cabs are the ultimate chassis for the commercial customer looking for a dynamic, capable work-truck. Ram 4500 and 5500 Chassis Cabs feature numerous class-leading attributes including largest standard fuel tank (52 gallons), largest brake rotors (390 mm), largest caliper pistons (66 mm) and best-in-class first-gear launch for optimum acceleration on vehicle take-off.

With industry-standard 34-inch frame rail spacing and flat, clean frame rails on a one-piece C-channel rear-frame rail (50,000-psi steel), upfit-friendliness is a primary theme of the Dodge Ram 4500 and 5500 Chassis Cabs. Showcasing an unrivaled upfit-friendly design that reduces costs for body-builders and customers, all chassis components are below the frame surface assuring easy adaptability and versatility for virtually any upfit application. Offered in dual-rear-wheel models, four cab-axle lengths (60, 84, 108 and 120 inches) are available.

The all-new 2008 Dodge Ram 4500 and 5500 Chassis Cabs offer leading commercial performance with a dominant powertrain package. The standard 6.7-liter Cummins High Output Turbo Diesel is loaded with 305 horsepower and 610 lb.-ft. of torque.

Bigger Commercial Presence Extends Dodge Truck Leadership

Expanding the Dodge Ram portfolio while building on Dodge’s leadership position in the truck market, the all-new 2008 Dodge Ram 4500 and 5500 Chassis Cabs conquer new territory as they charge into the Class 4 and 5 chassis cab segments creating a greater commercial presence for the Dodge brand.

“The commercial vehicle market is essentially white space for the Dodge brand,” said Murphy. “We will continue to fill it with bold, powerful and capable vehicles.”

The Ram 4500 and 5500 Chassis Cabs will compete within the Class 4 and 5 segments with a gross vehicle weight range of 14,000 to 19,500 lbs. Overall industry forecasts for this range of chassis cab vehicles were 140,000 units in 2006 with growth expectations to 156,000 units by 2012. The Class 4-5 chassis cab segment is expecting further growth to 18 percent by 2015.

U.S. sales of Class 3-5 trucks grew 42 percent in 2005 to 261,627. Class 3-5 vehicles have a gross vehicle weight range between 10,001 lbs. to 19,500 lbs.

Targeted at small-business tradesmen, fleet customers and traditional chassis cab users, the Dodge Ram 4500 and 5500 Chassis Cabs expand on a solid commercial foundation and lineup of full-size van, minivan and body-on-frame commercial vehicles joining the Dodge Ram 2500/3500 Box-Off models, Dodge Ram 3500 Chassis Cab, Dodge Sprinter, Dodge Ram pickup, and Dodge Caravan and Grand Caravan cargo vans in the Dodge commercial vehicle lineup.

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