Unveils Concept Version of Upcoming Pickup
Sue Mead Posted:
09-22-08 12:15 PT
© 2008 PickupTrucks.com
#1: 09-23-08 21:43 PT
News reports Volkswagen expects annual sales of its new
pickup truck to hit 100,000 units globally.
comparison, that's about half the volume of Toyota Tundra half-ton
pickups sold in the U.S. in 2007 and 1/8th the total sales
volume VW hopes to achieve in commercial vehicles sales worldwide
has unveiled a design study of its upcoming all-new pickup, including
pictures and information about the concept. The truck will publicly
debut at the 62nd IAA Commercial Vehicles Show in Hanover, Germany
later this week.
four-door double cab pickup is specially outfitted for coastal
search-and-rescue duties. It was engineered from
research with emergency services experts, as well as VW’s in-house
"The concept vehicle – executed as a cleverly designed rescue
vehicle for marine use – offers a preview of the fourth model series
by the commercial vehicle manufacturer,” according to Volkswagen's
release also says the production truck will be available with a choice
of fuel-efficient gasoline direct-injection or diesel engines.
The concept pickup's exterior design is clean and uncluttered. Similar
to the Chevrolet
Avalanche, the cargo box is integrated with the cab.
Unlike the Avalanche, the concept doesn't have a "midgate" that
allows you to pass cargo through the bed into the cabin.
has been crafted with shared styling cues from VW's latest passenger
cars and raked A-pillars. Atop its flat roof is a functional blue LED
light bar with an integrated search light that swivels in all directions.
The fenders are flared above the wheels, hinting at VW’s
permanent all-wheel-drive 4MOTION technology that drives the truck.
cargo box includes integrated storage units that are tucked into the
interior sidewalls and a unique two-piece tailgate that's been modified
to store tools.
is spartan – aimed at workers, not casual truck buyers. A radio-navigation
system is controlled by a multifunction touch-screen, displayed
in the upper area of the center console.
spy photos, the production
pickup isn't expected to share the concept's aggressive C-pillar buttresses.
are showing a study, not the complete vehicle,” VW
representative Jens Bobsien said of what the automaker calls the first
pickup designed and manufactured from the ground up by a European mass-series
didn’t reveal the truck's name, nor is one visible on
the concept. Only the label "Pickup" can be found on the rear
bumper. The production truck is rumored to be called Robust or Taro (after
VW's Toyota Hilux-based pickups produced from 1989 to 1994).
describes its new rig as a "one-ton," but the photos appear
to put it more in what Americans consider to be the midsize category.
produce the new truck at its plant in Pacheco, Argentina, beginning
in 2009. It will initially be offered for sale in South America, South
Africa, Australia and Europe, but VW says other markets will follow.
Could that mean North America? Stay tuned.