VW HELPS CONFIRM SPECULATION: NEXT GEN S-10 TO BE CALLED 'COLORADO'
By: Michael Levine
©PickupTruck.com

Posted: 01/09/2001

PUTC has been hearing from various sources for several months now that the upcoming midsize pickup from Chevrolet will be called the Colorado. What has made this rumor so difficult to believe is that many automotive publications have been calling the upcoming SUV from Volkswagen the same name.

Since General Motors PR personnel will not discuss the names of future products, PickupTruck.com spoke with Volkswagen PR Manager Tony Fouladpour during the 2001 North American International Auto Show about the Colorado name. Fouladpour confirmed that the Volkswagen SUV will not be called the Colorado and that General Motors had asked VW to stop referring to their SUV by that name. Fouladpour did not reveal the true name of Volkswagen's SUV.

To add further credibility to this speculation, a search of the U.S. Patent and Trademark Office database reveals that General Motors does indeed own the rights to the Colorado name under trademark number 75915373.

The name change is similar to the change Chevrolet made when it created the new midsize TrailBlazer SUV, leaving the compact SUV segment to the venerable Blazer brand.