Creed, Senior VP for Chrysler Design, introduces the Dodge M80 concept
at Cobo Hall.
Power Wagon - Dodge M80 Concept
Dodge's concept cars for the 2002 North American International Auto Show
are geared towards 'millenials' - the next generation of car and truck
buyers that will be entering the automotive marketplace. One of four concepts
shown, the Dodge M80 is definitely the most explosive and, rumored to
be, closest to production.
M80 began its life as a simple sketch on the kitchen table of exterior
designer John Opfer. Opfer was trying to create a, "hot pickup truck
for himself, a friend and some gear."
to look to Dodge's rich past of capable trucks, particularly the Power
Wagon, to bring character and heritage to the M80. In fact, Opfer informed
PUTC that some of his research, exterior design cues from the Power Wagon
VC and WC models, came from his browsing of PickupTruck.com's
Dodge history section.
Opfer calls the Detonator Yellow exterior, "basic and practical."
"You can throw bikes in the back and stow your dirty gear in the
side storage compartments" located just behind the driver and passenger
interior of the M80 carries on the no-frills, rugged theme.
on the design of the M80, Jeff Gale, son of famed former Chrysler executive
Tom Gale, penned the M80's interior. Gale concentrated on designing a
"simple and rugged space made of durable materials."
and passenger seats are covered in stain and water resistant Neoprene
and can fold flat or be removed entirely. Neoprene also covers the dash
and instrument panel surfaces.
in the interior door panels and behind the seats where gear can be stored
on the floor or in a wall mounted box. The console between the driver
and passenger can also be removed, transforming itself into a portable
the gauges bold and simple. Large rotary knobs operate the stereo/CD and
bed provides plenty of space for bike and gear tie downs. Note the
hinged, flip up rear window.
the Dodge Dakota frame and utilizing the Jeep Liberty's all-new 3.7-liter
V6 210hp / 235 ft-lb. engine, the M80 uses a large number of components
from Chrysler's existing parts bin. This heavily hints at its production
rear window was eliminated in favor of a hinged window that allows for
extra space to stow gear if the bed is not long enough.
we didn't get to hear the whole conversation before we were spotted, we
did overhear one Chrysler executive speaking to another, "So of the
concepts on display, we are going to build the M80 right?" The other
executive saw us and didn't respond until we were out of earshot. Bummer.
is that the M80, or something quite similar, will join the Dodge lineup
just below the Dodge Ram and Dakota pickups.
Power Wagon looks, and a low entry-level price, the M80 would be a welcome
addition to the family.
Dodge M80 concept.