Cheyenne Concept Preview
The Chevrolet full size pickup is probably the most important vehicle in GM's entire lineup of cars and trucks. It's the second best selling vehicle in the US, after Ford's F-150 pickup, and its profits contribute mightily to GM's bottom line. So when you see the Chevrolet Cheyenne concept debut early next month in Detroit you will see more than just a pie-in-the-sky dream truck. You will be witness to GM's efforts to remain right at the top of the full size truck segment in the face of increased competition from Ford, Dodge, Toyota and newcomer Nissan.
The Cheyenne is rumored to be a pretty good preview of the next full size Chevy pickup (GMT900) and the innovations this next generation truck will carry to make it the most capable and competitive pickup GM has ever offered.
What's known at this point about the Cheyenne is that it makes quite a few useful enhancements to the cargo box. The box appears to be integrated seamlessly with the cabin, apparently helping to stiffen the truck and reduce noise, vibration and harshness while driving. A dual-folding tailgate opens fully for complete and quick access to the bed and there are hidden storage bins beneath the bed floor and inside the rear quarter panels. Other illustrations show a side access panel located just behind the cab, similar to that seen on the Fox Racing Silverado concept from a few years back.
Like its namesake from the 1970s, the Cheyenne returns Chevy pickups to softer body lines from the angular appearance of the current Chevrolet Silverado. It also gives the Cheyenne a character distinctly different than the design direction recently taken with other full size pickups.
The interior could best be described as REI chic with a rugged, upscale appearance. Able to take on work or play and look good the entire time.
If the Cheyenne is any indication, the 2003 North American International Auto Show will indeed be remembered as a revolutionary year for full size pickups. And we'll be there to bring it to you January 5th - 7th.