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The Ram Daytona will be available with either a 4x4 or 4x2 drivetrains and in regular cab or Quad Cab body style. The regular cab will have a molded side sill while the Quad Cab includes a running board. Only two colors will be offered: Go Mango, which is a burnt orange shown in our photos, or Silver Metallic. These colors will also accent the center bezel on the dash and highlight the instrument panel. Other interior features include premium cloth seating and Daytona monograms in the headrests and floor mats.
Included in the Daytona package will be the 5.7-liter Hemi engine, 5-speed automatic transmission and 3.92:1 rear axle ratio.
“This was a cooperative effort between product planning and marketing together with the technical department,” explains Eberhart. “More and more, we actually bring Mopar Performance into the fold. In the Daytona, a lot of parts are Mopar engineered.”
Like the Rumble Bee, the Daytona will be a limited edition and feature a numbered plaque on the dash. However, Dodge officials have not set the production number. Owners of Rumble Bees have filled Internet forums with complaints that production of that limited edition exceeded the advertised 3700. However, Eberhart steadfastly denied that there was any overrun.
“We built exactly what we said we were going to build,” says Eberhart. “Otherwise you lose the draw you get with these (limited edition) vehicles.”
Dodge officials say the Daytona will be priced between $32,200 and $39,000, depending on drivetrain and cab configuration.
On a separate note, Eberhart was asked about special editions for the new Dakota:
“We just launched Dakota. We like to bring special edition models in as part of the life cycle management. So with Dakota, we already have some things planned 12 months down the line, which will help sustain the momentum.”
Dodge is also expected to make major announcements regarding the pickup line at the Chicago auto show. No pickup announcements were scheduled for the Detroit Auto Show.
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