Toyota Tundra CrewMax Arrives Big!
With its all new Tundra set to go on sale this month, Toyota rounds out its 1/2-ton pickup lineup with the introduction of the four door, super sized CrewMax.
The Tundra CrewMax is the third cab configuration offered, joining the two door Regular Cab and smaller, four door Double Cab - both announced in 2006. It's all about Toyota wanting to make a statement with truck buyers that its serious and here to stay in the full size pickups.
Although General Motors, Ford, and Nissan offer crew cab options, only the Dodge Ram Mega Cab truly competes in this inner space race. See below for comparison.
PUTC asked Toyota's Chief Engineer for North American Products, Yuichiro Obu, about why Toyota perceived a need for such a large cab in the CrewMax, especially amidst reports of disappointing sales of Mega Cab Rams. Yuichiro responded that the CrewMax configuration had been planned even before the arrival of the Mega Cab because full size truck buyers surveyed by Toyota voiced a need for a very large cab.
Obu is pictured below along with Toyota Motor Sales Executive Vice President Jim Lentz who introduced the CrewMax to journalists at the show.
Toyota is confident it will sell 200,000 full size pickups by the end of this calendar year. The CrewMax is expected to make up approximately 20% of all 2007 Tundra sales. Regular cab is projected at 15% and Double Cab will take the balance at 65% of sales.
Toyota also announced power and fuel economy figures for the Tundra lineup. The 4.7-liter iForce V8 will crank out 236 horsepower, while the new 5.7-liter iForce V8 will provide the most power among 1/2-ton pickups, at 381 horses. And the 5.7-liter will hammer out 401 lb-feet of torque - as much as some heavy duty 3/4-ton and 1-ton pickups used to provide just a few years back. 4x2 models achieve fuel economy of 16 city and 20 highway, while 4x4 models will get 14/18.
In 2009 Toyota will offer an E85 ethanol capable version of its 5.7-liter.
The CrewMax Tundra is expected to arrive at Toyota dealers in early February. Pricing has not been announced.