A new 8-inch
center navigation display is an option. It's much easier
to read than the previous navi screen and can display subscription-based
real time traffic alerts and fuel price information from Sirius Satellite Radio, to make filling up the F-150
a bit less painful at the pump. Plus, another new infotainment box to check on the order sheet is a 700-watt Sony stereo system.
console has been redesigned and now sports a slant forward ergonomic
gear shifter that replaces the old 'baseball bat' lever.
The console has also been lengthened by 2-inches. It's large enough
to stow two or more laptop computers. Rails molded into
the edges of the console bin make it easy to drop in hanging file folders. The console also has
a multi-tiered, removable tray and locks to protect valuables.
more storage than ever inside the F-150. More than 30 cubbys, nooks,
trays, and boxes are built into the interior to accommodate tools cell
phones, MP3 players, PDAs and gate access cards.
All-new seats are made with upgraded materials and expertly trimmed
with fine stitching. The new seat design is more comfortable and includes
power recline, power adjustable lumbar and heating and cooling functions,
like the 2009 Dodge Ram.
Truck manufacturers continue to fiddle with crew cab dimensions in an effort to balance interior space with vehicle proportions and bed lengths. The new Dodge Ram has dropped the cavernous Mega Cab option for a smaller, traditional-sized crew cab. Ford moves slightly the opposite direction.
lengthened the SuperCrew four door crew cab by 6-inches and made the
rear cabin load floor almost completely flat. The second row is big
enough to swallow and secure a 52-inch flat screen television, when the
back seats are folded up. The total cargo space behind the front seats
is a class-leading 57.6 cubic feet and items up to 47.9-inches tall can
gain in Super Crew cab length has an interesting history and other
benefits. In an effort to reduce manufacturing cost and complexity,
Ford eliminated the tiny rear-opening doors on regular cab F-150s.
Regular cab F-150s are once again simple two-door work trucks. But
what to do with the extra space left behind from those doors? Ford
made the front doors 6-inches longer. In doing so, that pushed the
B-and C-pillars in the Super Crew back 6-inches. It also improves the
looking rearward over the shoulder, because the B-pillar is no longer
next to your ear.
The King Ranch interior used to be the top end of luxury in F-Series
pickups but Ford has pushed the style and refinement envelope again with
its Platinum package. All of the materials and electronics in the Platinum are among
the best offered in any Ford car or truck. Inspiration for this new trim
comes from the Super
Chief concept shown at the 2006 Detroit Auto Show.
The 2009 F-150 retains most of the major styling cues the previous truck
had, but Ford has toughened up the exterior with deeper character lines
and distinctive front and back-end appearances for each trim level.
of our strengths has always been understanding the customer and how they
use their vehicle. We go all the way from the XL work truck to the new
Platinum model. By getting close to the customer and listening we understand
what features they’re looking for. We span the whole
breadth of our customers because there are different types of owners out
there – and we think we do the best job in the marketplace offering
these products, from the basic all the way up to the most luxurious,” says