Pat
Schiavone provides a detailed, behind-the-scenes explanation
of the planning and thought that went into Ford's new top-of-the-line
Platinum edition F-150. It was influenced by the 2006
Ford F-250 Super Chief concept.
Mr.
Schiavone also explains the unique approach Ford took to updating
the F-150's sheetmetal.
Pat
Schiavone -
2009 Ford F-150 Design Director
Pat
Schiavone walks us around the 1996, 2004, and 2009 Ford F-150,
describing the evolution of the truck's character over the past
twelve years in response to customer feedback.
Pat
Schiavone - 2009 Ford F-150 Design Director
Pat
Schiavone points
out and explains distinguishing changes to the exterior of the 2009
Ford F-150 from the previous truck.
Pat
Schiavone - 2009 Ford F-150 Design Director
Pat
Schiavone explains the seven different exterior treatments that
correspond to the F-150's seven trim packages, from XL to Platinum.
Pat
also describes the making of the newly redesigned F-150
badge.