Interview with Toyota A-BAT Creative Designers Matt Sperling and Daryl Harris
Interview: Mike Levine Posted: 01-14-08 10:03 ET
Videography: Sara Shunk
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Toyota is on to something good with the A-BAT. The more truck executives we speak with at the Detroit Auto Show, the more we hear there's an unmet need for a pickup with the footprint and high fuel economy promised by this compact concept.

Kudos to Toyota for being first truck maker to show they are seriously considering re-entering and reinventing the segment.

To understand how Toyota created and executed the A-BAT, we spoke with Matt Sperling, Creative Designer, and Daryl Harris, Senior Creative Designer. Mr. Sperling developed the exterior design and Mr. Harris took charge of the interior.

Interview with Matt Sperling