Nissan Titan Crew Cab
Leaving little room for doubt about its lofty goals in the full-size truck segment, Nissan debuted the 2004 Titan Crew Cab pickup with claims of the most interior space and legroom in its class in addition to expected class-leading acceleration, towing power and fuel economy.
Nissan also seems to have gotten the Titan's proportions right, a tricky tightrope manufacturers face between aesthetics and passenger comfort, and practicality and utility when designing a full-size crew cab. The 5' 7" bed wraps neatly around the cabin and features a channel system to quickly install work or recreational accessories.
Jed Connelly, senior vice president for sales and marketing at Nissan North America, says, "the Titan is a true full-size pickup. We expect it will appeal to new and existing full-size truck buyers." And, taking a quick swipe at Toyota, Connelly added, "buyers have never had a chance to own a full-size import. the Titan is that truck."
Rear passenger seating in the back of the Crew Cab can be folded up to provide a secure space for owners to store their belongings. This contrasts with the 2004 Toyota Tundra Double Cab's fold-down rear seats although the early build Titan shown here in New York featured both fold-down or up options. The nearly flat rear load floor is barely interrupted by the hump of the driveline.
Connelly expects 100,000 Titan's to be built by the end of the 2004 model year but that figure could be revised upward depending, "on where the market wants us to go." The production run will be split 60/40 between King and Crew Cab configurations. A standard cab will not be an option.
News about the Titan didn't stop with the addition of two extra doors. The Titan is also expected to be the first full-size pickup to offer optional DVD-based navigation, a fold-down front-passenger seat that can double as a desk and an on-demand electronic locking rear differential for 4x4 equipped models. A 'high-stance' 4x2 Titan will also be available but only with a limited-slip rear diff.
Asked about a future diesel engine option, Connelly mentioned, "we are always looking to move forward and will explore every possibility."
The Titan Crew Cab follows the debut of the Titan King Cab this past January in Detroit at the North American International Auto Show.