Crew Cab pickup trucks have become big business in Detroit the last few
years, but who would have thought the trucks themselves would get as big
as the Chevy Bruin?
GM's VP and General Manager of Marketing, pulled the covers off the Bruin
at the 2000 SEMA show providing a first look at GM's all new medium duty
commercial truck platform.
and silver truck cut an imposing presence among the other GM products,
even positioned at the farthest corners of the display area.
grille carries forward the new truck design theme first introduced last
year on the Avalanche concept truck. A chrome bar cuts the crosshatch
grille in two and carries around the front fenders where you would normally
find the headlights. The headlights, in turn, have actually been moved
lower into the Bruin's bumper ensuring one heck of a surprise to any motorist
you might pass on the highway at night who might have thought it was simply
a large sedan coming up behind in the rear view mirror.
is meant to provide an example of how flexible the new medium duty chassis
is. Built in fleetside configuration, it's also the largest pickup truck
GM has ever built and its first fleetside dually.
medium duty trucks, like the Bruin and its Ford competitor, the SuperCrewzer,
are equipped with fifth wheel trailer hitches for heavy-duty towing purposes.
With its Duramax diesel engine the Bruin can tow a GCWR of 26,000 pounds
making it the most powerful pickup built by GM. The Bruin's hood tilts
forward, like a big rig, to reveal the 300hp / 520ft-lb. Duramax and provide
easy engine access.
bed is a piece of real estate unto itself. You could practically rent
out the space when the truck isn't being used or, if you are taking a
long trip, forget the spare tire and just park a Chevrolet Tracker SUV
in the back.
also sports quite a few aftermarket accessories. The spring dampened seats
are covered in leather, two Webasto power sunroofs provide fresh air,
a Transfer Flow toolbox with an auxiliary fuel tank brings total fuel
capacity to almost 100 gallons and a spray in bed liner protects the cargo