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Dodge Ram Rod by Performance West

By: Michael LevineLast Edited: 11-05-01 13:30

The all new 2002 Dodge Ram showed up in a number of iterations during this year's SEMA show but one in particular caught our attention at the DaimlerChrysler display.

Stunning is about the only word that can be used to describe the SpectraFlair paint job on Performance West's Ram Rod show truck.

A new light diffractive pigment, created by Flex Products, creates a rainbow hue in the paint coating that is very distinctive and smooth without being harsh like other iridescent paint jobs. The rainbow is created with microscopic aluminum particles.

According to a Flex Products spokesperson near the Ram Rod, this paint job might be offered as an option on future Rams.

The Ram Rod also sports looks inspired by past Dodge concept trucks, the PowerWagon and PowerBox. Along with a similar color paint job to the Power twins, the front bumpers and lower fascia have been resculpted with an edge and integrated fog lamps. 23-inch wheels add to the concept feel.

A Kenne Bell supercharger kit adds power to the Ram Rod's looks.

Dodge Ram Rod by Performance West


Exterior Features
- Base Vehicle 2002 Dodge Ram Pickup
- Flex. Products Spectra Flair Radiant Silver Paint
- Xenon Ram Rod Body Package
- Giovanna Attach 23-inch wheels
- Toyo Proxes S/T 305/40R23 Tires
- Johnson Windows Tinted Glass
- Gaylord Lids Fiberglass Tonneau
- Paint by Mike Face Custom Paint
- White Night Light Systems
- PIAA Driving Lights
- Challenger R/T Tailpipe Tips - Year One

Performance Features
Kenne Bell Supercharger
- Kenne Bell Optimizer II Computer
- Kenne Bell Boost A Pump
- Kenne Bell Ram Air System
- Kenne Bell Pulse Divider Headers
- Kenne Bell Way Cool Water Injection
- Optima Battery
- Denso Iridium Spark Plugs

Interior Features
- Katzkin Dual Tone Leather Upholstery
- KVE Video Entertainment System
- Dodge Logo Floor Mats
- Mopar Stainless Steel Door Entry Guards
- Gaylord California Cruiser Bed Liner
- Mopar Dash Trim
- Mopar Bed Extender