The annual
SEMA Show in Las Vegas, Nevada gives industry leaders a chance to look
into the future and see what's hot and what can be done to customize a
pickup when there are no boundaries. Specialty shops design the vehicles,
manufacturers build and outfit them and magazines write about them. With
their over-the-top looks and the latest accessories and gear these vehicles
are something you would love to own if you had the budget to create one.
Here's your
chance.
No Fear,
the extreme sports apparel maker, is breaking the rules again with the
affordable 2003 No Fear NF-155 SuperCrew adventure vehicle. This is one
show truck destined for many driveways and will debut at this year's SEMA
Show.
Bruce Landfield
of Roll-A-Long, the truck's builder, designed it with aggressive looks
for active young, male customers. Roll-A-Long is known in the auto industry
as a second stage manufacturer. They don't simply take vehicles, bolt
on a few accessories and resell them, they build limited edition trucks
and have the expertise and capability to design and deliver unique parts
and components you won't find in any commodity catalogue.
The concept
behind the No Fear NF-155 began only about a year ago when John Waraniak,
Executive Director of New Product Strategy at automotive supplier Johnson
Controls, received a call from Brian Simo, one of No Fear's founders.
They got together with Landfield to work on creating an F-Series truck
that would reflect No Fear's aggressive brand identify and serve as a
rolling incubator of ideas and concepts for No Fear's partners and customers.
And while this is only a No Fear project, No Fear will be pursuing Ford
to explore the synergistic potential of the No Fear-No Boundaries connection.
The No Fear
SuperCrew's Baja-inspired off road appearance is reflected in its 'pre-runner'
lifted looks. The truck's body panels are redesigned and reengineered
in fiberglass, accommodating meaty 305/70/16 B.F. Goodrich tires and bead
lock style wheels while offering a practical solution to not altering
factory ride height and suspension. The front grille and push bar, integrated
with driving lights, has been combined with a drilled aluminum skid plate
and shortened front valance as well blacked out tubular grille bumpers
and mirrors. An aluminum fuel door adds a touch of racing inspiration
as well.
The interior
is upgraded with restyled leather seats with embossed No Fear logos, an
enhanced instrument panel, and pair of two-way GMRS radios with GPS navigation.
As the vehicle
evolves other new features will be added along the way. But the coolest
feature of No Fear NF-155 SuperCrew, however, is that it's available to
get dirty and drive home today from select Ford dealers.
