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The new Silverado Crew Cab is the foundation for Dale Earnhardt Jr’s Big Red pickup. Although this off-road truck will never experience dirt, it will experience a ton of media coverage. The look of the front end emulates Baja racers, and the wraparound bumper is hiding an integrated 6,000-lb Warn winch. A unique rollbar features a “flying bridge”-style extension integrated into the cab and rear fenders.
A custom roll pan, no tailgate, and 6-inch-diameter exhaust outlets finish the rear design. Number 8 graphics are placed all over the truck, and the Spectra Fair additive gives the red shade a candy-apple glow. Rancho provided the 4-inch lift kit with adjustable shocks, and the CNC-machined 20 x 12-inch wheels are a deep-dish pattern.

Banks Engineering’s goal was to stuff as much power in this Sidewinder pickup as possible. The D-Max Type-D Drag Race truck is said to be the quickest diesel pickup in the world. The “Big Hoss” Duramax 6.6-liter LBZ V-8 is twin turbocharged and cranks out over 1,000 horsepower. Banks reports 7-second quarter-mile run times.

Although we wouldn’t quite call it a trend, here’s another diesel-powered pickup we spotted on the floor. This one competes in the Diesel Hot Rod Association racing events.

We like to call this the Ford Super Duper Crew Cab. Sits any baseball team in comfort. This was probably the biggest vehicle inside the convention center.

The new 2008 Super Duty F-250 was customized by Fabtech and features a 10-inch lift for serious off-roading with these 37-inch tires. The paint is House of Kolor Blue Candy, and Precision created the billet grille. PIAA auxiliary lights, Haynie Designs liquid paint graphics, and Street Scene cowl cover finish the look. A Jardine exhaust, Offroad Unlimited aluminum diff and pinch weld covers, and American Racing Trax 18-inch wheels with Toyo Mud Terrain tires finish the look.

This F-150 4x4, believe it or not, was designed by a 15-year-old and features a 12-inch suspension, integrated tire and wheel package, Volant exhaust, power rear window, neon lights underneath the body, and a power tonneau. Inside is a headbanger’s dream with a 14,000-watt Sony Xplod sound system.

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