SEMA 2007 Preview: Performance West Group Mr Norm's Dodge Ram Super Truck
By: Mike Levine
© 2007 PickupTruck.com
One of the
coolest things about the annual Specialty Equipment Market Association
(SEMA) Show in Las Vegas is the mad variety of custom trucks. They're
the best of the best. Almost anywhere else each of these trucks
could mercilessly wrench the necks of the general public in the direction
of their fabricated parts and insane paint schemes, but in Vegas
most go begging for attention.
that do get recognized tend to have something more than just big wheels
and bright paintwork. They smoothly demand attention because they effortlessly
bridge the gap between familiar trends and new innovations.
rendering of one truck we'll
be seeing at SEMA this year that looks to be following this formula
of the most famous names from Dodge's high performance history is putting
his mark on the current Ram full size pickup. Norm (aka
'Mr. Norm') Krause has teamed up with Larry Weiner at Performance West
Group to create Mr. Norm's Dodge Ram Super Truck.
newest generation of sport truck enthusiasts (who may not have heard
of Mr. Norm) there's much to thank the former Chicago-area Dodge dealer
opened Grand Spaulding Dodge in 1962 - at the corners of Grand and
Spaulding in Chicago - with a focus on selling the fastest Dodge street
cars around, backed up by a racing reputation earned by laying
rubber tracks down in seven-second spurts of fury on drag
strips around the US.
the 1960s and 70s, Mr. Norm ordered and sold the largest displacement
Mopars he could order from the factory. Before they left his lot he
tweaked their carburetors and running gear to squeeze as much power
as possible from the huge pushrod motors, creating conversion legends
like the GSS 426-HEMI and GSS 440 Dart.
Dodge Ram Super Truck picks up where these cars left off.
Ram humbly rolled off the line with a respectable 345-hp 5.7-liter
HEMI V8, but Mr. Norm and PWG are adding a twin screw Kenne Bell Blowzilla
supercharger that's expected to boost output to over 500-hp - retired
Ram SRT-10 territory.
An SRT-10 hood will visually signal the blown engine underneath.
To get the
muscle car appearance just right, PWG is covering the truck in Orange
Pearl paint that's highlighted by a new interpretation of the classic
'C' stripe with Mr. Norm's Sport Club logo featured near the tail.
The Ram's suspension will also be lowered and matched with 22-inch
SRT-10 inspired alloy wheels shod with 22-inch Pirelli PZero ultra
high performance tires.
Norm's Ram, the factory seats are being upgraded with Katzkin custom
leather skins embroidered with Mr. Norm's logo. An engraved ID plate
on the dash will officially mark the Super Truck with Mr.
forward to seeing the finished show truck in less than a month.