Mr. Norm's Dodge Ram Super Truck
By: Mike Levine, Performance West Group Press Release
© 2007 PickupTruck.com
SEMA we published
a story about one of the trucks headed to Las Vegas for the annual
aftermarket super show. Performance West Group teamed up with legendary
Mopar performance guru Norm Krause - aka "Mr. Norm" - to create Mr.
Norm's Dodge Ram Super Truck.
At the time
we only had a rendering of the high performance hauler to show, because
it was still being built, and things got so busy during SEMA we couldn't
cover the real deal.
it is, in all its supercharged orange and black glory. A limited
run of 100 serial numbered Mr. Norm's Dodge Ram Super Trucks will be
produced for sale, based on this SEMA vehicle.
Below is Performance
West Group's press release with all the details of the
The only word that comes close to describing this vehicle. Covered
in Screamin' Hemi Orange paint,
the color immediately gives away its lineage. And with its
classic muscle car like appearance, what else could it be, but a
genuine Mr. Norm's Dodge packing nothing less than a supercharged
Hemi. It's all there, right down to the bold HEMI callouts
on each side of the massive hood scoop that identify the no nonsense
engine that lurks just under the hood, ready to devour other vehicles
in less time than it took to read this sentence.
many times have we all said, "What I wouldn't
give to go back to '69 and get a brand new Dodge from Mr. Norm,
the King of High Performance.
Bold, brash, arrogant, in your face, and it's gotta
have a HEMI engine. They just don't make vehicles like
this anymore." Or do they?
its vivid Sherwin-Williams Automotive Finishes Planet Color Hemi
Orange Pearl, accented with a modern interpretation of the original
black graphic C stripe, the Mr. Norm's Dodge Ram
Super Truck takes command of the highway, leaving no doubt that this
is one muscle machine is that is something special. The sizzle
of the Hemi engine beneath the power bulge hood is matched artistically
with the sizzle of the vehicle design. Additional exterior
upgrades include Classic Design Concepts hood pins, a Solid By Design
billet fuel door, a Sir Michaels rear roll pan and dark tinted glass,
complements of 3M.
Mr. Norm’s Dodge Ram Super Truck has an aggressive,
ground hugging stance that’s complemented by rolling stock
consisting of 22" Viper Ram SRT 10 inspired alloy wheels by
Rodtana, matched with 22" Pirelli PZero ultra high performance
radial tires. The result is a crouching muscle machine that's
ready to pounce; a muscle machine that looks like its breaking the
speed limit, even when it’s parked in your driveway!
the Ram, the cockpit features a Katzkin custom leather interior with colorful
Mr. Norm's embroidered logos, highlighted
by satin nickel accent trim by Woodview, along with Designer Mat custom
carpet mats. Even the bed is upholstered with a BedRug for the ultimate
in bed protection and good looks.
nothing phony about the Mr. Norm’s Dodge
Ram Super Truck. Just like its kin from the golden age of high
performance, this is the real deal. Gut wrenching, neck
snapping 100 percent pure Made in America big bore Hemi power. And
if that's not enough, just to be sure, the Hemi in the Mr.
Norm's Ram is also equipped with a massive Kenne Bell Big Bore
Twin Screw positive displacement supercharger, augmented with an
air to water intercooler designed to keep intake charge temperature
down, and power up. With over 500 pavement melting horsepower
lurking just under the bulging, SRT 10 hood, the Mr. Norm’s
Dodge Ram Super Truck is ready to deliver, every time you’ve
got the guts to put the pedal to the metal.
the supercharger is a Corsa Performance cat-back exhaust system
that provides the kind of bellicose rumble that only a blown Hemi
can produce. And to keep the Mr. Norm’s
Dodge Ram Super Truck earth bound, the suspension system has been
enhanced by Hotchkis Performance, lowering the center of gravity
to enable it to leap through tight, twisting turns in pursuit of
prey. The finishing touch on the chassis are a set of SSBC
Force 10 Tri Power calipers working in concert with 14" cross
drilled and ventilated rotors designed to insure fade free high speed
stops, just in case you want to give the first place losers another
chance at humiliation.
Mr. Norm's Dodge Ram Super Truck is a real tribute
to Dodge's special place in Muscle Car history. Throughout
the '60's and into the '70's, Mr. Norm
created and produced a long and distinguished line of pedigree high
performance vehicles. They include such legends as the original
383 Dart GSS, the 440 Dart GSS, the Demon Six Pack and the Supercharged
Demon. The Mr. Norm's Dodge Ram Super Truck takes the best
elements of the original Dodge muscle cars and integrates them with
today's state of the art automotive technology. The Mr. Norm’s
Dodge Ram is what the Muscle Cars of the '60's and '70's
would have been if they’d known how.
like its fabled ancestors, the Mr. Norm's Dodge
Ram Super Truck will show no mercy for wanna be sport trucks and
supposed modern muscle cars armed with little more than sporty sounding
names and the rhetoric that is used to promote them. No, quite
the contrary, the owners of these vehicles will find that less really
is not more, and will wish they had never crossed paths with the
king of muscle machines, the Hemi powered Mr. Norm's Dodge
Ram Super Truck.
End Press Release