Introduces Lone Star Edition Ram 1500 At 2008 State
Fair of Texas
Chrysler introduced the 2009 Lone Star Edition Dodge Ram 1500 at Texas' state fair this week with an assertion that the Texas truck market is vitally important to the company — 20 percent of all Dodge trucks are sold in the state — and an emphasis on how important the all-new Ram will be to the automaker: "We fall flat on the Ram," said Dodge Division director Mike Accavitti, "and we die."
Last year, the Lone Star trim was only available in Quad Cab form. This year, it starts as a crew cab 1500 SLT model.
Lone Star treatment includes an updated 380-horsepower, 5.7-liter Hemi V-8, dual chrome exhaust tips integrated with the rear bumper, 20-inch painted wheels, a billet-style front grille insert and upgraded exterior lighting. Inside, it adds a leather-wrapped steering wheel with integrated audio controls, an overhead console and an illuminated visor mirror. Of course, it also includes a Lone Star badge on the tailgate.
The Lone Star package costs $2,810, which is $750 less than if the components were ordered individually.