more important vehicle to Ford than it's F-150 pickup. With sales off
11% in 2006, and all new full size pickups from General Motors and Toyota
heading to dealer lots, it's make or break time for the F-Series and Ford's
financial future. The 2009 Ford F-150 has to be a homerun.
to expect a beefed up triple bar grille that's more aggressive than the
current truck, but not as strong as some F-Series enthusiasts believe
it should be for a truck that's been the number one selling vehicle in
the US for 30 years.
A sneak preview
of two versions of the next gen F-150 was granted to a select group of
workers and journalists late last year as part of Ford's "Showroom
of the Future" event which took the wraps off many upcoming Ford
cars and trucks expected between now and 2010.
options will emphasize power along with fuel economy and will feature
a six speed automatic transmission for the V8 lineup and possibly a new
4.4-liter 1/2-ton diesel engine option.
This Story? Check out our interview
with Todd Eckert, Ford Trucks Marketing Manager, to discuss the new
2008 Ford F-450 Super Duty.