a sure bet that the Chevrolet SSR (Super Sport Roadster), which
combines the functionality of a pickup truck with the performance
of a sports car, will go into production. And for that we say, "way
to go GM!" because this is the truck that GM has to build.
years of middle-of-the-road truck design the SSR offers GM a chance
to capture new market share with an innovative and bold design.
exterior design of the SSR take its cues from Chevrolet's long heritage.
The front grill sports a full-width Power Bar and Bow Tie and the
rear has a similar combination. The strong fender lines are reminiscent
of older Chevrolet trucks from the 1950's.
With a longitudinally
mounted 6.0 liter V-8, the SSR is built for speed and handling.
Five spoke alloy sport wheels are mounted on 19-inch wheels up front
and 20-inch wheels in the back to help the truck stick to the road.
truck, with some cues from the Corvette, is a twin cockpit theme
- a traditional trait of Chevrolet sports cars. The gauges and instrumentation
are quite clean and free of unnecessary clutter. Underneath a dash
mounted panel door are controls for the climate and stereo including
navigation, weather access and a Windows computer with Internet
and e-mail access. A front bench seat with foldable armrest / storage
bin / cupholder allows for additional space when a third person
or child seat is not present.
To create the
extra space on the bench seat, designers moved the automatic shifter
from the floor to the steering wheel.
feature on the SSR is its power-operated retractable hardtop. The
two-piece top stows vertically between the seat and the rear storage
The bed area
has a lockable storage system to protect cargo and you can remotely
lower the tailgate using a key fob or manually open it with a latch
on the inside of the gate.
hand, it's a roadster, but people who live with roadsters face hard
challenges as far as having places to put things and carry any sort
of cargo - not with the SSR," said Ed Welburn, Director of
GM's Corporate Brand Character Center. "On the other hand,
it can carry things for you, but it's not just about hauling things
to an event. Driving it is an event in itself. It's all about cruising,
whether it's on Woodward in Detroit, South Boulevard in Miami Beach
or the autobahn in Germany."
The SSR was
designed entirely on computer. No clay models were ever built. It
went from first sketch to full-size model in a seven week period.