version of the all-new Avalanche...the unique Chevy Truck that creates an
entirely new market segment called "Ultimate Utility Vehicles" - is making
its public debut as the featured star of a unique consumer tour this summer.
The "Avalanche Ultimate
Challenge Tour" hits the road from June through October, visiting 10 major
cities to showcase Chevy's all-new truck to consumers, demonstrate its
features and benefits and challenge display visitors to test their skills
at a specially designed 28-foot tall rock climbing wall.
"We debuted a concept
version of the Avalanche at the North American International Auto Show
in Detroit this past January," said Ed Schoener, Chevrolet Avalanche brand
manager. "At that time, we showed consumers how it's the only vehicle
that can reconfigure from six-passenger seating to a vehicle with an eight-foot
cargo bed in seconds.
"Since then, we've
been overwhelmed by consumer interest. In fact, we've recorded more than
one-and-a-half million hits on our Avalanche website since January. This
level of interest proved to us that America wants to see more of this
truck now. So we're taking the first-ever production version of the Avalanche
right to them."
production in the first quarter of calendar year 2001 and the "Ultimate
Challenge Tour" gives consumers an excellent opportunity to see it before
they arrive in Chevy dealerships next Spring. And, as Avalanche prospects
are targeted to be active, athletic and outdoors-oriented, the Tour also
includes a specially constructed rock climbing wall that attendees are
invited to scale for fun.
Manning the display
are Avalanche Product Specialists who not only present facts, features
and answer questions about the truck - they are also highly skilled rock
climbers who help visitors climb safely.
can also use the wall for "challenge matches" to climb for charity. And
the national charity selected for the Tour is Students Against Violence
Everywhere (S.A.V.E.). S.A.V.E. is a non-profit organization coordinated
by the Center for the Prevention of School Violence, headquartered in
Raleigh N.C. S.A.V.E. was created by students to help their fellow students
across the United States and Canada prevent violence in school systems
through peer mediation, community service and role modeling. Today, there
are more than 62,500 registered members in 28 states.
A second Tour --
titled "The Avalanche Ultimate Utility Vehicle Tour" - will travel to
an additional 14 cities, featuring the concept Avalanche Auto Show Truck,
product specialists and a video presentation outlining all of Avalanche's
innovative features. Both tours will visit state fairs, concerts, sporting
events and other high visibility locales.
"Based on the reaction
of millions of consumers, we just couldn't keep Avalanche under wraps
until next year," Schoener said. "People want to know more about how the
Convert-a-Cab SystemTM and the MidgateTM works, how quickly you can go
from carrying people to carrying cargo and much more. These tours give
consumers the full Avalanche story and let them have some fun at the same