the latest step towards Professional Grade with the debut of the 2004
Canyon, an all-new mid-size pickup.
mid-size truck segment is extremely important and highly competitive,
" explained Craig Bierley, marketing director - mid-size trucks.
"Canyon will dramatically enhance our competitiveness in this important
segment," he added.
begins in the fourth-quarter 2003 at General Motors' Shreveport, Louisiana
truck plant. GMC Canyon represents the sixteenth new truck introduced
by the Professional Grade division since 1999.
will replace GMC's Sonoma compact pickup.