General Manager Ed Peper stopped by the monthly Motor Press Guild
Meeting in Los Angeles on January 8th. Mr. Peper
spoke to the gathered group of automotive journalists and PR reps about
Chevrolet's broad portfolio of fuel efficiency initiatives, the brand's
sales performance in 2007, hybrid
and the new Malibu.
among all the bow tie products mentioned in Mr. Peper's presentation
was the Chevrolet
sales numbers were down 19.3% in 2007, from 2006, to 75,716 truck sold.
It's an even steeper drop compared to the final year's sales figures
for the smaller Chevy S-10 the Colorado replaced in 2004. That year
the S-10 sold 136,573 pickups.
Mr. Peper if he thought there was an opportunity for a truly compact
pickup, smaller than the Colorado and similar to Toyota's
A-BAT concept headed to Detroit for the 2008
North American International Auto Show.
agreed, at least in principle, with Toyota's thinking.
I think there's room for a compact and very fuel efficient pickup.
I think there's an opportunity there," said Mr. Peper.