At
the Texas State Fair, Dodge introduced the new Resistol
Edition 2008 Dodge Ram 3500 Laramie Mega Cab, the most distinctive
model in the 2008 Dodge Ram Mega Cab lineup. The new truck arrives
early next year and will come standard with a Resistol Black Gold
20X felt cowboy hat – Resistol’s number-one
selling felt hat for more than 25 years.
"Dodge
Ram Mega Cab is popular with customers because it gives them more,"
said Mike Accavitti, Director – Dodge Brand and SRT Marketing
and Communications, Chrysler LLC. "More room, more
comfort, more capability and more practicality. Our partnership with
Resistol – one of America’s
best names in Western wear – gives us the opportunity to add yet
another ‘more’ to
the list: more exclusivity."
"Resistol Hats are the hat of choice for the core cowboy and
are the most durable hats on the market today," said Stan Redding, Vice President
of Sales and Marketing, HatCo. "Resistol is the King of Cowboy Hats and it’s
a natural fit to be partners with the King of cowboy pickup trucks."
The new 2008 Resistol Edition Dodge Ram is a 3500 Laramie Mega Cab with
dual rear wheels, available in either 4x2 or 4x4 configurations. Every
Resistol Edition Ram Mega Cab is equipped with 17-inch chrome-clad wheels
and the new 6.7-liter Cummins turbodiesel engine with six-speed automatic
transmission. The 6.7-liter turbodiesel engine achieves 2010, 50-state
emission standards three years early, making Dodge Ram the cleanest and
best-performing heavy-duty pickup truck in the market.
Resistol-specific touches include a special two-tone exterior color scheme
of Dark Khaki Metallic main body upper and Light Khaki Metallic lower
body and front and rear fender flares. Special Resistol badges adorn
each B pillar, and stainless steel tubular side steps reach from wheel
to wheel, a first for Dodge Ram Mega Cab.
Inside, the 2008 Resistol Edition Dodge Ram 3500 Laramie Mega Cab features
Yuma and Graystone premium leather seating, embossed with the distinctive
Resistol cowboy hat logo. Premium-weight floor mats are also embossed
with the Resistol logo.
The Resistol package complements a pickup already perfect for those who
like to live large, boasting the largest, longest cab in the segment
(143.2 cubic inches and 111.1 inches), the largest interior cargo volume
(72.2 cubic feet), the largest cargo volume behind the rear seat (7.7
cubic feet), the largest flat-floor load area (16.8 square feet), the
largest second-row leg room (44.2 square inches), largest rear door opening
(34.5 inches wide and 35.5 inches high), largest rear door open angle
(85 degrees) and first-ever reclining rear seats, with 22- to 37-degree
seat back angle.
Dodge Ram Mega Cab also offers the most powerful lineup of engines, from
the standard 345-horsepower 5.7-liter HEMI® or the 350-horsepower
6.7-liter Cummins turbodiesel.
A limited production run of the 2008 Resistol Edition Dodge Ram 3500
Laramie Mega Cab will be built at the Saltillo (Coahuila, Mexico) Truck
Assembly Plant. Production will begin in December 2007. MSRP of the Resistol
Edition Dodge Ram begins at $48,310.
