Releases Official Sketch and Name for 2004 Colorado By:
General Motors has released an official rendering of the 2004
Colorado, clearly revealing the new Chevy truck family look on the
successor to the current S-10 compact pickup, while also confirming its
name and growth in size.
In the GM
press release Russ Clark, Chevrolet marketing director for mid-size trucks
said, "We wanted a name that would fit within the Chevy Truck portfolio
and stand out in the marketplace...and has a strong presence." This
confirms what PUTC had reported over a year ago when
we revealed the Colorado name.
indeed. The Colorado appears to have a front end with character even stronger
than that of the Chevrolet Avalanche, which kicked off the new aggressive
look in Chevy's truck lineup.
notice the lower headlamps, in proportion to the upper lamps, are quire
a bit larger on the Colorado and the front bumper has more inlets for
air intake. Though not apparent in the sketch, like the Avalanche, the
Colorado's grille is plastic mesh above and below the Chevy bow tie. Also
notice the step just to the front of the right rear wheel. It should help
Colorado owners in loading, unloading and stepping into the truck's bed.
It's a styling cue that first appeared on the Chevy
Fox Cycle Concept truck at SEMA in 2000.
Mr. Clark's title contains the word 'mid-size', confirming that the Colorado
grow in stature to be similar in size to the Dodge Dakota.
an official reveal of the Colorado possibly as early as the 2002 SEMA
show this November or most likely in January or February 2003 at the Detroit
or Chicago Auto Shows.