Rowe Talks Leaf Spring Bolts in Latest F-150 Spot
In Ford's latest F-150 commercial, Mike Rowe spends some time talking leaf spring bolts with one of Ford's suspension engineers. The spot emphasizes the larger bolts used to secure the F-150's rear leaf springs to the frame versus comparable, smaller bolts used in Chevrolet, Dodge, Nissan, and Toyota half-ton pickups.
A leaf spring is a suspension component made from layered strips of flexible metal that helps evenly distibute load weight over a wide area of a vehicle's chassis. On the F-150, like most pickups, there are two leaf springs - one on each side of the pickup under the bed near the back wheels. Each leaf spring is attached at two points to the truck's frame and secured in the middle to the rear axle with U-shaped bolts. A few pickups, like the Honda Ridgeline and Chevrolet Avalanche, use car-like coil springs instead of leaf springs to help manage the rear suspension.
It's the first time in this recent slate of advertisements that Ford has directly named its competition while touting a specific F-150 strength.