All About Ford's New Factory Spray-In Bedliner
Ford Motor Company will become the second truck manufacturer to add the option of a factory applied spray-in bedliner - used to protect a pickup's cargo box from wear and tear. Called 'Tough Bed', the durable coating will be offered exclusively on Ford's 2009 F-Series Super Duty pickups built at its Kentucky Truck Plant in Louisville, KY.
Nissan was the first OEM to offer a factory spray-in liner, when the company introduced its 'Durabed' sprayable bedliner as an option for the 2004 Titan full size pickup.
Tough Bed debuted quietly at the 2008 Chicago Auto Show, on a Super Duty in the company's display area. Ford will market Tough Bed as an alternative to conventional, thermoformed drop-in plastic bedliners and similar aftermarket box coatings from companies like LINE-X and Rhino Linings.
Financially challenged Ford will also gain another new revenue source from Tough Bed installations, although final pricing hasn't been announced yet. According to a June 2005 report by research firm Boston Analytics, spray-in bed liner installations have been growing at 14% per year versus 1% per year for drop-ins. Drop-ins have long been a dealer-installed Ford accessory.
Last year we had a LINE-X bedliner sprayed in the back of a 2008 Ford Super Duty. A comparison between Tough Bed and LINE-X reveals the following similarities and differences:
Ford hasn't said when Tough Bed will be available for the F-150.
It will be interesting to see how quickly Ford truck owners adopt Tough Bed over LINE-X and other aftermarket spray-in liners. And it probably won't be long before we see General Motors, Chrysler, or Toyota also start to offer their own factory spray-in bedliners for their pickups too.