Super Duty to Play Role on CBS's Survivor
By: Mike Levine Posted:
05-10-07 09:30 PT
© 2007 PickupTruck.com
that's big enough to be its own island gets a spot on CBS's reality
game show, Survivor, tonight. This season's contestants
are playing for a chance to win $1 million and Ford's new 2008
Super Duty will play a "monumental" role in the last tribal council where
the show's winner will be selected.
back memories of Ford's
Lightning Rod concept truck from 2001.
press release from Ford, below:
FORD TRUCK HAS MONUMENTAL IMPACT ON DRAMATIC SURVIVOR: FIJI FINALE AIRING
SUNDAY, MAY 13 ON CBS
2008 Ford F-Series Super Duty – Ford’s boldest,
most capable truck ever – joins the cast of the hit CBS reality
show “Survivor: Fiji” New Super Duty off to a fast start,
only on Ford dealer lots an average of 15 days with customers continuing
to demand higher-end models with even more capability.
joins the broad range of “Built Ford Tough” marketing
alliances, including “Dirty Jobs” star Mike Rowe, Toby
Keith, NASCAR, Harley-Davidson™, the Home Depot and Cabela’s.
Mich., May 10, 2007 – The most capable Ford F-Series
ever – the new 2008 F-Series Super Duty – will figure prominently
in tonight’s episode of the hit CBS reality show, “Survivor:
Fiji“, as the final tribal council vote sets the stage for the
dramatic conclusion to the show’s 13th season.
episode are a closely guarded secret but a Ford F-350 4x4 powered by
Ford’s cleanest diesel engine will
show off its bold design, towing capability and “Built Ford Tough” pedigree
to take on the world’s toughest conditions. The Super Duty then
will be featured in the season finale on the Sunday, May 13 broadcast
live from the Ed Sullivan Theater in New York City.
will host the winner of the “Built Ford Tough Survivor:
Fiji” promotion, John Quintana of Tucson, Ariz., at the finale
to pick up his grand prize – a new 2008 F-Series Super Duty truck.
As part of the promotion, Ford will reveal the “Built Ford Tough
Moment” that contest entrants selected from a list of highlights
from all 13 Survivor seasons.
Super Duty features an available all-new, more powerful 6.4-liter Power
Stroke ® dual-turbo diesel
engine; an industry first Ford F-450 pickup with unmatched capability;
and numerous class-exclusive, innovative features such as the Tailgate
Step and PowerScope Mirrors.
has been one of the most highly-rated shows on television since its
debut in 2000, and it is widely credited with sparking the boom in
reality-based programming. Viewership averages about 15 million per
episode. Each season, a group of contestants are sent to remote locations
under unimaginable circumstance – dangerous climates, limited sustenance,
and mentally and physically draining challenges – with a simple
goal: outwit, outplay and outlast the other contestants.
have to be tough, resilient and creative to be a ‘Survivor’ and
that’s why the show is such a great partner and a perfect fit for
the F-Series Super Duty,” says Ben Poore, Ford truck group marketing
Duty’s super start
Super Duty, which was launched in February 2007, has taken the concept
of “Tough Luxury” to a new level. A breakthrough
interior and innovative features have led to strong demand for high end
Lariat and King Ranch models, and Super Crew cab configurations.
new truck is racing off Ford dealer lots thanks to a massive marketing
campaign featuring the truck’s unmatched capability during major
events such as February’s NFL Super Bowl and NASCAR’s Daytona
500. On average, new F-Series Super Duty models are selling in about
15 days (about a quarter of the industry benchmark of 60 days) with a
larger percentage of higher-end models moving fast as customers recognize
that Ford has raised the bar significantly on its already leading heavy-truck
the new Super Duty is the most capable and refined heavy-duty pickup
ever thanks to the segment’s only purpose-built platform
and a more powerful and quieter 6.4-liter Powerstroke diesel engine.
The all-new, top-of-the-line Ford F-450 can tow
24,500 pounds – 8,000
pounds more than the nearest competitor. Ford also redefined interiors
for big work trucks much like it changed the game for half-ton pickups
when the new Ford F-150 was introduced in 2003.
are reporting that customers are moving up to these models at higher-than-expected
rates. For example, top-of-the-line Lariat models account for nearly
45 percent of Super Duty sales, a 50 percent increase compared to historical
sales, including triple the amount of King Ranch versions.
For the first time, Ford also is selling more F-350s and F-450s
than F-250s with nearly 55 percent of customers opting for the bigger
trucks. Ford remains the only heavy-duty truck maker to capitalize on
this customer demand for more capability after splitting the Super Duty
platform from the Ford F-150 in 1998.