Pontiac G8 ST Will Be Called...The Pontiac G8 ST
By: Mike Levine Posted:
08-14-08 00:01 ET
© 2008 PickupTrucks.com
this year we took you up close for the first
look at the 2010
Pontiac G8 Sport Truck. Now, Pontiac marketing director Craig Bierley
explains to Jalopnik and PickupTrucks.com how the final name was
chosen for this highly anticipated Australian import.
be called "El Camino," nor will it be "Truck
Norris." After receiving more than 80,000 entries and 18,000 distinct
names in its "Tame the Name" contest, Pontiac has anticlimactically
decided to name the 2010
G8 Sport Truck the G8 ST – the name we first
broke last year for the two-door pickup.
received lots of suggestions, but one pattern emerged, which was to
keep (the name) simple," said Pontiac marketing director Craig Bierley.
move is likely to disappoint those who once owned -- or still own --
a coupe-utility, particularly the Chevrolet El Camino or GMC Caballero,
and are looking for a modern version. The El Camino and Caballero were
among the last of the once-popular
segment of car-based trucks, which
went out of production in the mid-1980s as compact pickups gained market
The El Camino
name was a top suggestion in the contest.
Camino was really popular, but our intent was to honor Chevrolet heritage
(and not use the name)," Bierley said. "It's
part of Chevrolet's history, and we felt it was important we respect.
We wouldn't want (Chevrolet) to use a name like GTO."
other name suggestions included historic Pontiac names, like Catalina,
Ventura and Tempest.
"Ute" was also a popular suggestion. "Ute" is
both the vehicle's classification and the name of the sport truck
in Australia, where
the G8 ST is built by GM subsidiary Holden for export to the states.
The Ute name couldn't be used in the U.S. over concerns that it’s
the name of an American Indian tribe in Colorado, Utah and New Mexico.
300 people submitted their personal names for the ST.
not sure we want to call it the 'Doris,'" Bierley
the straightforward "G8 ST" moniker
won out. Bierley said ST was in the top five names submitted by entrants.
Other alphanumeric names were: GST, GXT, GTT, SST and GTU.
would have thought they would have picked a real name," said
Jim Hossack, vice president of AutoPacific, an automotive market research
and consulting firm in Tustin, Calif. "I like heritage names,
like (GMC) Sprint. A good name beats an alphanumeric (name), but an alphanumeric
beats a stupid name. G8 ST is pure vanilla. It won't offend anyone."
G8 ST and its 361-horsepower V-8 will arrive next fall. Bierley says
Pontiac is also seriously considering adding a V-6 option, but a final
decision hasn’t been made.
entrant who likely won't be
disappointed with the name selection is Joseph Warren of Waynesville,
N.C. Warren was chosen at random from all the entrees to win
a brand-new 2010 G8 ST.