on the Streets: Ford and Professional Bull Riders Invade
New York City
By: Mike Levine, Ford Motor Company
Press Release Posted:
01-04-08 01:06 PT
© 2008 PickupTruck.com
its famous sponsorship of the Bigfoot Monster Truck after
23 years, it's going strong backing the Professional Bull Riders
(PBR) for the fifth straight year.
Ford and the PBR invaded downtown Manhattan with a herd of some of
the biggest and nastiest bulls and heavy duty pickups in the country
to kick-off the latest season of pro cattle driving.
Trucks, the toughest bull riders and the rankest bull athletes of
the PBR invaded the streets of New York to the surprise of some of
toughest morning commuters.
of dirt, over 10 tons of Riders and angry Bulls were all brought to the
intersection of 33rd St. and 8th Ave. by 14 Built Ford Tough F-Series
trucks. The pack of 1,700 pound horned beasts ran down
33rd St. to kick off the "Built Ford Tough Trucks and PBR Invasion
of the Bulls" event. Some of the worlds top bull
riders later took on the toughest bucking bulls in a free exhibition
in the bull arena built outside of Madison Square Gardens.
Ford Tough Trucks and PBR Invasion of the Bulls" is
a unique marketing campaign that for a third straight year, gives fans
a chance to win part ownership for one year of the Built Ford Tough Series
bull - Super Duty.
visit www.invasionofthebulls.com to
register. Five finalists will receive an all-expenses-paid trip
to the second weekend of the Built Ford Tough PBR World Finals in Las
Vegas, Nov. 6-9, 2008 where the grand-prize winner will be determined.
In addition to tickets to the Built Ford Tough PBR World Finals, finalists
will have lunch with 15 of PBR’s top riders including Justin McBride,
Adriano Moraes, Sean Willingham, Matt Bohon, Mike Lee and JB Mauney,
and receive VIP access – a once in a lifetime experience.
'Invasion of the Bulls' promotion epitomizes how Ford works to bring
fans closer to the sports and trucks they love through a truly unique
experience only Ford Trucks and the PBR could provide," says
Todd Eckert, Ford Truck and SUV Communications Manager.
promotion winner will walk away with the grand prize: a bull appropriately
named "Super Duty". "Super Duty" is colossal at
1,450 pounds with a bucking rate of 86.5 percent. The grand prize winner
will become part stock contractor for "Super Duty" for a year and his/her
name will be announced on national television each time Super Duty competes,
they will also win a Ford Super Duty F-450 pickup.
Trucks for "Toughest Sport on Dirt"
fifty percent of PBR event attendees own and drive full-size pickup
trucks. The connection, however, is much deeper as the sport
is rooted in the same ranching traditions as Ford Trucks. Ford's
most modern trucks today still recognize this heritage, including specific
cues such as the Chapparal leather seats of the new F-Series Super Duty
King Ranch model.
Trucks are intertwined with the bull riding culture," says Eckert. "That
gives us more freedom to connect with these consumers in unique, more
personal ways through promotions like Invasion of the Bulls."
Bull Riders have become known as the "toughest
sport on dirt" as they broke away from traditional rodeo circles
in 1992 to exclusively feature bull riding – the main draw at most
rodeos. Ford’s "Built Ford Tough" Truck sponsorship
naturally ties to PBR's guiding principles and can be uniquely
leveraged since so many fans personally relate to trucks.
partnered with PBR since 2001, the first two years Ford acted as a
presenting sponsor. In 2003, Ford Truck increased their involvement
to become the title sponsor of the Built Ford Tough Series, the '‘major
leagues' of bull riding, garnering more than 100 million viewers
on NBC, FOX and Versus and more than one million event attendees.
Bull Riders "Built Ford Tough" series is a 33-city
tour that shows off some of the toughest athletes in the country. More
than one million fans will attend and 32 million viewers will tune in
to watch some of the best riders from the United States, Canada, Brazil
Ford is in its fifth year as title sponsor of the Professional Bull
Riders Built Ford Tough Series as well as the exclusive automotive sponsor
of the U.S. Smokeless Tobacco Challenger Tour Series. The F-Series is
America's best selling truck for over 30 years running.