April 2008 Truck Sales Highlights
By: Mike Levine Posted: 05-07-08 19:47 PT
© 2008 PickupTrucks.com

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Thanks to the expert number crunchers and product strategists at automotive think tank AutoPacific, we have additional insights to share about April's truck sales figures.

587,583 full-size pickups have been sold since January 1st, accounting for 12.17% of all car and truck sales in the US. That's their lowest percent market share in over a decade. Half-ton and heavy-duty pickups made up 12.64% of the industry in 1998.

Even with the new 2009 Ford F-150 coming this fall and sales down 15.5% year-to-date, the F-150's total share of big trucks has climbed to 32.84%, from 31.25% at the end of 2007.

Though GMC Sierra sales are down 11.2% year-to-date, the Sierra reached an eleven year high for its total share of the full-size truck market, at 9.77%.

Among mid-size and compact pickups, Toyota Tacoma also reached an all-time high in its segment, at 35.70% or over 1 in 3 small trucks sold. That's double the Tacoma's 17.82% market share in 2001.

Ford Ranger is having its best market share year since 2004, at 18.82% of the small truck segment and 29,182 units sold year-to-date. But shares of its corporate twin, the Mazda B-Series, are the worst in the segment. Mazda B-Series has a measly .33% market share among compact trucks. Only 515 units sold through April. Even Mitsubishi Raider beat the B-Series, with 681 pickups sold year-to-date.

Honda Ridgeline continues to outsell Dodge Dakota in 2008, 13,198 to 11,331 units.

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