587,583 full-size pickups have been sold since January 1st, accounting for 12.17% of all car and truck sales in the US. That's their lowest percent market share in over a decade. Half-ton and heavy-duty pickups made up 12.64% of the industry in 1998.
Even with the new 2009 Ford F-150 coming this fall and sales down 15.5% year-to-date, the F-150's total share of big trucks has climbed to 32.84%, from 31.25% at the end of 2007.
Though GMC Sierra sales are down 11.2% year-to-date, the Sierra reached an eleven year high for its total share of the full-size truck market, at 9.77%.
Among mid-size and compact pickups, Toyota Tacoma also reached an all-time high in its segment, at 35.70% or over 1 in 3 small trucks sold. That's double the Tacoma's 17.82% market share in 2001.
Ford Ranger is having its best market share year since 2004, at 18.82% of the small truck segment and 29,182 units sold year-to-date. But shares of its corporate twin, the Mazda B-Series, are the worst in the segment. Mazda B-Series has a measly .33% market share among compact trucks. Only 515 units sold through April. Even Mitsubishi Raider beat the B-Series, with 681 pickups sold year-to-date.
Honda Ridgeline continues to outsell Dodge Dakota in 2008, 13,198 to 11,331 units.