A recent
survey conducted by Autobytel showed that interest in the Toyota
Tundra is on the rise among customers planning a fullsize truck purchase—26%
say that they will buy the new Tundra Crew Max. This number surpasses
the 20% who intend to buy the Ford
F-150, 19% planning to buy Chevy's
Silverado or GMC's Sierra, and 5.5% of respondents who plan to buy
the Dodge Ram.
According
to Autobytel, reliability is the primary reason given for choosing Toyota
over trucks from Ford, Chevrolet
and Dodge. However, 39% of respondents said that they have "been
and plan to remain loyal to a specific [domestic] Big-Three brand.”
In contrast, only 12% said were loyal to an import brand while 21% were
not loyal to any brand. The potential for import truck sales to grow is
shown by the fact that 15% said that they are loyal to domestic trucks
or brands but more open to imports for their next purchase.
Autobytel gathered this information from a survey posted on its website
from late December to early February of this year. The company reported
that, regardless of brand preference, nearly one out of three (32%) of
the current truck owners said that they may not purchase one for their
next vehicle.
Sources: “Autobytel: Toyota Tundra Riding High,” Automotive
Digest
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