Bullet Debuts at NTEA Show
By: Mike LevinePosted:
03-06-07 16:30 ET
© 2007 PickupTruck.com
of the automotive press corps are on a European junket attending the 2007
Geneva Auto Show, right here in the good ole U.S. of A. there’s
new truck news at the National Truck Equipment Association (NTEA) Work
Truck Show in Indianapolis.
Truck Corporation has unveiled the Bullet - a class 4/5 medium duty chassis
cab based off the 2008
Dodge Ram 4500/5500 platform. The Ram 4500/5500 debuted last month
at the 2007 Chicago Auto
Show. The Bullet broadens Sterling’s range of class 3 to 8 work
trucks by adding the convenient form factor of a heavy duty pickup to
may be an unfamiliar name to some but it has a strong family tree. Originally
founded as the Sternberg Motor Truck Company in the early 1900s, in 1916
its name was changed to Sterling. After producing trucks for the military
during World War II, Sterling sales stumbled after the war and it was
acquired by White Motor Company. White used the Sterling name until 1955,
when it was retired. The Sterling brand was resurrected in 1998 as a subsidiary
of semi and bus manufacturer Freightliner. Today, Freightliner and Sterling
are owned by DaimlerChrysler, parent company to Chrysler, the maker of
the Dodge Ram.
wears the silhouette of the immediately recognizable Ram, the Bullet is
separated from its close cousin by more than a spiffy chrome grille.
Bullet is a Sterling truck from the beginning of the building process.
While it does share the same platform as the Ram 4500/5500 and is built
in the same plant, the Bullet’s options and configurations are unique.
Plus, the Bullet can only be purchased from a Sterling [Light Commercial
Vehicle] dealership, and it has a unique VIN identifier registered to
Sterling," says Sterling Spokesperson Susan Gallik.
functional feature that's exclusive to the Bullet is its standard power
take-off (PTO) package. PTO enables the Bullet’s 6.7-liter Cummins
turbo diesel engine to connect to and power auxiliary equipment at a worksite,
like a generator, pump, or jackhammer.
in powertrain choices though. The Bullet's Cummins is identical to the
Ram's CTD, developing a muscular 305 horsepower and 610 lb-feet of torque.
It can be mated to a six-speed manual or six-speed automatic gearbox.
chassis body, the Bullet is ready to be upfitted for urban and rural utility
applications. It offers a flat-faced frame with conventional 34-inch rail
spacing. Buyers can easily attach a stake bed, cargo box, dumper, or wrecker
on the rear behind their choice of regular two-door or four-door quad
Its claimed capabilities are impressive. Trailering-wise the Bullet can
haul loads up to a studly gross combined weight rating limit of 26,000
pounds. The front axle is rated at 7,500 pounds and the rear can manage
up to 13,500 pounds. Sterling helps get things started with axle ratios
that start tall and keep getting taller, from 4.10 to 4.88.
Other options include cruise control, fog lights, power windows and locks,
and power trailer tow mirrors. A premium interior package is available,
and features options such as a navigation radio with available GPS, a
cloth six-way power seat, and an Infinity MP3/CD player.
is promoting the advantages of its dealer network as another reason to
buy-te the Bullet (really sorry, couldn’t help myself). Longer service
hours and well trained techs are ready to help get serviced rigs back
on the road faster, a big benefit when you make your living off your work
Bullet goes on sale at select Sterling LCV sales centers this fall.