Crew Cab to Debut in Terminator 3: Rise of the Machines By:
informed PUTC that Toyota recently signed a very high dollar promotional
deal to place the 2004 Tundra
Crew Cab pickup in Warner Brothers Pictures' Terminator 3: Rise of
the Machines. The movie, starring Arnold Schwarzenegger, is set to open
nationwide July 3, 2003.
role the Tundra is expected to have in T3 continues a trend in automotive
marketing. Manufacturers build buzz about their upcoming vehicles by placing
them in big budget flicks hoping the success of the film will help launch
Pictures is doing a similar promotion with General Motors for the upcoming
film The Matrix Reloaded, the sequel to The Matrix. In The Matrix Reloaded,
opening May 15, 2003, Cadillac's
EXT pickup is set to make a cameo.