Confirms Scion Pickup Based on Tundra!
After months of rumors and speculation it's official, Scion is getting a pickup!
Scion spokeswoman April Fursten told PickupTruck.com that Toyota's youth brand will get a version of the full size Tundra to help pump some energy into the flagging Scion lineup.
"The full size truck segment is facing strong sales headwinds this year and we have extra capacity to build pickups. In order to sell 200,000 Tundras this year we need to think outside the box. Scion is the perfect solution and a perfect match to achieve this goal. Scion buyers have been asking for a full size pickup," said Ms. Fursten.
While the name hasn't been selected yet, special features that will be unique to Scion have been. The future half-ton will come with a standard 1.8-liter DOHC four cylinder engine and the first 500 owners will receive trucks painted with special tribal tattoo artwork based on Maori or Celtic designs. Scion has even "inked" a deal to soft market its new pickup at tattoo parlors around the country, like Toyota did with the Tundra and Bass Pro Shops when it launched the latest version of that truck in 2007.
The new truck is expected to go on sale by April 1, 2009. Pricing hasn't been set.