Update
#3: 05-31-07 11:57 PT
Playing
down the imminence of a recall, Toyota spokesperson Bill Kwong
tells PickupTruck.com that, "It's still too early to tell if
a recall is necessary, but if it is, we'll initiate it."
But
even
a limited recall could turn into a very expensive proposition
for the OEM. Jim Hossack, vice president
and head of the pickup truck consulting practice at AutoPacific,
a West Coast marketing and consulting firm, estimates the costs
at upwards of $5000 per truck to replace a broken 5.7-liter
i-Force V8 motor.
"At
this point, they'll probably issue a TSB (Technical Service Bulletin)
to their dealers, instead of doing a recall," says Hossack.
$5000
for each engine swap could be a relative bargain though versus
the short term cost that this incident has caused Toyota's
reputation for building high quality automobiles.
Still,
Hossack thinks both Toyota and the Tundra will be fine in the
long run because of Toyota's relatively unblemished quality record.
"Toyota
will be forgiven and will come out of this unscathed, as long
as there are no other major problems after this, but if the
same situation had happened to a company like Hyundai, they'd
be skewered," says Hossack."
Tundra
owners impacted by a failed camshaft will face their own costs,
especially if they depend on their truck for their livelihood.
In this case, Bill Kwong says Toyota dealers will do what they
can to help.
"Our
dealers have approximately 1,600 new Tundras nationwide for disposal
as a loaner vehicle while a customer's truck is being repaired,"
says Kwong, "and that doesn't include older Tundras and Tacomas."
Toyota
has also been proactively managing the camshaft problem with
some of its most loyal fans. Toyota communications and public
relations reps have posted apologies and responses to comments
in online discussion forums at ToyotaNation.com,
a general Toyota news and community website, and at TundraSolutions.com,
an online neighborhood of Tundra and other Toyota vehicle owners.
Update
#2: 05-31-07 02:10 PT
The
Detroit
News, after speaking with a Toyota spokesperson on Wednesday,
is reporting, "[Toyota] may
recall Tundras equipped with 5.7-liter V-8s to replace the engines."
Update
#1: 05-28-07 22:50 PT
In
a written reply to our inquiry asking for further clarification on the number of 5.7-liter engines potentially impacted by the camshaft issue, Toyota spokesperson Mike Michels
tells PickupTruck.com, "The casting defect was found very early and immediately corrected. Because the heart of the Toyota production system is the continuous flow "just in time" method, there is no such thing as a "batch" of engines. In general the same holds true for suppliers, who keep very small inventories. So the advantage is that problems are quickly found, countermeasures taken rapidly and there aren't large quantities of potentially defective parts in the system.
As a result only a very few production engines were effected from the
earliest production. No, this absolutely will not impact all 30,000 5.7
liter engines sold to date. It will be a very small number. 20 units
represents less than 0.06 percent of vehicles sold. We are confident that very few customers will experience the problem but pending the on going analysis it is not possible to give a precise number."
For Tundra customers who might be impacted by a faulty camshaft, Michels added the following, "As mentioned in the story, rather than replacing the camshaft, many customers whose engines have a broken camshaft are receiving a new engine, via airfreight to the dealer. Feedback from customers indicates that this exceeds their expectations.
Two side notes:
1.) I'd like to thank Mr. Michels for his very rapid response back to us during this Memorial Day holiday.
2.) I also corrected a typo, where I mistakenly said Toyota will pay the costs to replace the entire engine of any new Tundra with a failed crankshaft. It should have said 'camshaft'. I regret the error.
- Mike |