Tundra outsold GMC Sierra for the second time. The first time
was September 2007. April
2008 reported sales for Tundra were 13,350
units versus 13,196 Sierras.
still retains the year-to-date sales lead between the two trucks
for 2008, at 57,403 units to 54,134 units, but Sierra includes
three-quarter and one-ton sales in its numbers. Tundra is only
sold as a half-ton.
ever drop of the Detroit Three's combined share of the
U.S. vehicle market below 50% may not have been the only history made
in July. It appears Toyota has breached the domestic automaker's
exclusive hold on half-ton full size pickup
sales by outselling General
Motor's GMC Sierra year-to-date.
that the 2007 Toyota Tundra half-ton has become the first full
size truck from a foreign brand to overtake a domestic full size brand
in an 'apples-to-apples' sales comparison against the Sierra 1500.
Motors has reported 115,185 GMC Sierras sold in the
U.S. since January 1, 2007. That figure includes both 2006 and
2007 model year trucks and rolls up sales of light and
heavy duty versions. It also combines sales numbers for the 2006 and
2007 'Sierra Classic', based on the old GMT800 truck platform, and
the new 2007 Sierra built on the next-generation GMT900 frame.
provide a breakdown of model year or light and heavy duty sales splits
in the Sierra's year-to-date sales number, but looking at summarized
GMC Sierra production data provided by Ward's for 2005 and 2006 shows
the production mix was 64% Sierra 1500 (half-ton), 27% Sierra 2500
(three-quarter-ton), and 8% Sierra 3500 (one-ton) in 2005. In 2006
the mix changed slightly to 66% Sierra 1500, 28% Sierra 2500, and 6%
production data is different than sales data, but with two years of
production data to review it's likely that the Sierra's reported
sales mix is very close in composition to its production splits. So,
assuming that 2/3 of Sierra sales in 2007 are light duty pickups, this
would give a sales figure of approximately 76,700 1500-class trucks
reported 105,990 Tundras sold in the U.S. since the start of the year.
Toyota spokesperson Bill Kwong says the all-new 2007 model makes up
97,290 of those sales. All of those units are light duty pickups directly
comparable to the GMC Sierra 1500, because Toyota doesn't manufacture
a heavy duty Tundra (yet).
light duty to light duty, it certainly seems that Toyota has accomplished
something that no other foreign truck manufacturer has done before,
moving up to take the number four spot in half-ton truck sales, behind
Ford, Chevrolet, and Dodge, by outselling the GMC Sierra 1500 97,290
to approximately 76,700 (give or take a few percent).
sales of light and heavy duty trucks, GMC still hangs onto the #4
spot, but it also
looks like Toyota will overtake GMC in total full size sales by October
at the latest if sales trends for both brands continue on their current