Lowers Tundra Prices, Expands Lineup With New Tundra-Grade Trim
Toyota has passed along the word to its dealers that thirteen new 2008 model year Double Cab and CrewMax versions of its Tundra full size pickup are on the way, with lower price tags and a new trim level - Tundra-Grade.
In a memo to its sales network, Toyota's Truck and SUV Corporate Marketing Manager, Brian Smith, announced, "The new 2008 Tundra-Grade 4.7L Double Cab lists for $24,860 - that’s nearly $2,000 less than last year’s lowest-price 4.7L Double Cab. But, rest assured, this is not a stripped-down work truck. The new Tundra-Grade models are very similar to the SR5 models they are based on, with essentially the same options lineup, but at a much, much greater value."
Compared to the previous entry-level SR5 trim package, Tundra Grade appoinments will do away with standard 18-inch styled wheels, the tow package, and chrome bumpers. Buyers will have to pay extra for those features. Base MSRP will drop from $28,110 to $26,050.
Overall, a 2008 Tundra-Grade Tundra (a bit redundant there) will sticker at $1,670 less than a comparable 2007 SR5.
SR5 buyers will now receive power bucket seats, a 6-disc CD changer, and the cold kit with heated mirrors at no additional cost. Buyers paid $995 for that same equipment set on 2007 model year Tundras.
The price of the optional TRD Offroad Package is going up. It will list at $2,340, a $995 increase compared to 2007 Tundras.
Toyota's Press Release:
Motor Sales, U.S.A. (TMS), Inc. expanded the Tundra full-size pickup truck lineup for 2008, adding 13 new model variations and enhancing
standard equipment levels to create a greater value. The 2008 Tundra
now offers a choice of 44 model variations in three cab styles. Since
its introduction in February 2007, Tundra's share of the half-ton full-size
pickup truck segment has more than doubled, going from eight to 17 percent.
Limited Grade Double Cab and Crew Max models add the formerly optional
front and rear parking sonar, cold kit, and mudguards to the standard
equipment list, all at a lower price. Finally, the Tundra Grade regular
cab model features more rugged work truck styling for 2008, with a
new chrome bumper and matte-black grille surround replacing the shiny
black front bumper and grille surround.
The manufacturers suggested retail price (MSRP) for the 2008 Tundra Regular Cab ranges from $22,290 for the Tundra grade 4x2 with V6 engine and five-speed automatic transmission, to $27,770 for the long-bed 4x4 with 5.7L V8 engine and six-speed automatic transmission.
Tundra Double cab MSRP ranges from $24,715 for the Tundra grade 4x2 with V6 engine and five-speed automatic transmission, to $38,770 for the Limited grade 4x4 with 5.7L V8 engine and six-speed automatic transmission.
Tundra CrewMax MSRP ranges from $27,685 for the Tundra grade 4x2 with V8 engine and five-speed automatic transmission, to $42,070 for the Limited grade 4x4 with 5.7L V8 engine and six-speed automatic transmission.
2008 Tundra will begin arriving in dealerships in mid-October. The addition to the Tundra lineup consists of 13 all-new "Tundra grade" models for each of the Tundra SR5 Double Cab and CrewMax models.