PickupTruck.Com
321 Robin Drive
Corte Madera, CA 94925
ph 415.927.4675
fax 415.242.9947

January 17, 2000

For More Information, Please Contact: Jay Weinberg, PickupTruck.Com (312) 944-3274

FOR IMMEDIATE RELEASE

PickupTruck.Com Teams with CarsDirect.Com to Offer New Truck Sales

Corte Madera, CA - January 17, 2000 - PickupTruck.Com, the online community for pickup truck enthusiasts, is launching a service to provide its visitors the ability to configure and purchase new pickup trucks directly over the Internet in conjunction with CarsDirect.com, the leading automotive e-tailer.

PickupTruck.Com already has extensive research information and community services that assist visitors in their purchase decision. Through this new relationship with CarsDirect.com, PickupTruck.Com community members will now be able to order, finance and arrange for delivery of a new truck over the Web, without going through a dealer referral network. PickupTruck.com community members will be able to enjoy the great prices, convenience and no-pressure environment that are hallmarks of the CarsDirect.com customer experience.

"We are extremely excited about this relationship with CarsDirect.com," said Mike Levine, founder and president of PickupTruck.Com. "Our mission is to provide our community the best sources for everything related to pickup trucks. Purchasing a pickup truck is a very important decision, and CarsDirect.com ranks highest of all the car buying web sites. We look forward to providing this service to our community."

"We have greatly reduced the time it takes to shop for and buy a new vehicle, and we continually seek new ways to make the buying experience as enjoyable and hassle-free as possible," said Ari Wasserman, vice president of business development at CarsDirect.com. "Our new relationship with PickupTruck.com extends our reach and provides consumers a new, easy way to acquire the truck of their dreams."

This is a unique "co-branding" relationship between PickupTruck.Com and CarsDirect.com. Buyers will research and configure their vehicles on the PickupTruck.Com site, then automatically move to the CarsDirect.com site to complete the purchase. According to PickupTruck.Com, the service is currently available.

About PickupTruck.Com
PickupTruck.Com (www.pickuptruck.com) is the online community for pickup truck enthusiasts. First launched in 1995, PickupTruck.Com exists to provide everything “pickup” to the online community, including information, news, dialog, and products. The site includes information about all types of pickup trucks, coverage of major truck shows, discussion groups, and soon, e-commerce capabilities for parts and accessories.

Based in Corte Madera, CA, PickupTruck.Com is a privately-held company.

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