1999 North American International Auto Show
"Looking at the vehicle, you can see it's not your father's Power Wagon ... Nor is it your father's diesel engine." - Bernard Robertson, Senior VP Truck Operations The Dodge Power Wagon Concept Truck heralds another Dodge Pickup revolution. Featuring a new 7.2 liter direct injection I-6 turbocharged diesel engine, that generates an earth moving 780 lb-ft of torque, and a luxury level interior trimmed in leather, today's Power Wagon demonstrates how far pickups have come since the last Power Wagons were sold in 1946.
exterior of the Power Wagon reflects the recent trend toward 'edginess'
in car design but recalls distinctly its Power Wagon heritage in its
looks. The truck stands at a height of 77 inches, 3 inches
taller than today's four wheel drive Ram. The Power Wagon is
built off of the Ram chassis, but its cab is closer to the Dakota
Club Cab in size to recall the classical dimensions of the first trucks.
The distressed leather seats and stainless steel shift levers are meant to evoke a "Sharper Image" type look and feel for the truck. A far cry from the deluxe cab of the old Power Wagon where buyers enjoyed the comforts of a dome light, arm rest, and sun visor. Steve Sowinski, interior design chief on the truck, was unable to borrow much from the original. Since trucks have become so popular in the last few years with consumers, a growing concern for auto manufacturers has been the increasing possibility of tougher CAFE and emissions laws. The Power Wagon engine team not only designed a great new diesel engine with its 7.2 liter powerplant, but actually worked with Syntroleum corporation to create a sulfur-free "designer" fuel that uses abundant and cheap natural gas. The fuel injection system uses high pressure to improve combustion efficiency, which reduces emissions and enhances performance.
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