2000 Dodge Dakota Quad Cab
Dodge Adds More Versatility to Pickup's Best-In-Class Reputation

All the truck you need...

Auburn Hills, Mich. - The industry's biggest and most powerful compact pickup is now the most versatile with the introduction of the 2000 Dodge Dakota Quad Cab™. Dodge is again demonstrating its innovative approach to truck design with a new breakthrough - a Dakota pickup with four full doors. Dakota Quad Cab will be available for retail sale in the fourth quarter of 1999, as a 2000 model.

"We've maximized the utility of a compact pickup," said Jim Julow, Vice President, Dodge Car & Truck Division. "By combining the power and capability of a Dodge Dakota with six-passenger seating in a full four-door configuration, we've developed a pickup that can fit nearly any need - whether it's people, payload or power. In short, if you're a compact pickup buyer, the Dakota is all the truck you need."

Company researchers looked carefully into how consumers use their trucks and found driving to work, pleasure driving and errand running were given as primary uses for their compact pickups 86 percent of the time. In fact, 98 percent of compact truck buyers already opt for the shorter cargo box versus the traditional eight-foot length.

"People are looking for a flexible, convenient-sized truck," said Dave Bostwick, Director, Corporate Market Research. "The family car had to do everything. Today, buyers are finding that a truck may do it better."

Unmatched Convenience, Versatility

Dodge Dakota, already the largest and widest truck in its class, creates a whole new segment in the compact class with a re-proportioned cab and cargo box. The Dakota cab is extended to incorporate full-size, front-hinged rear doors, along with rear seats that will comfortably accommodate three adults. The box has been re-sized, yet still delivers the best payload-carrying capacity -1,450 lbs. - of any compact domestic pickup.

Dakota Quad Cab's pickup bed wraps around the passenger cab for a more integrated look, while the vehicle retains the same overall length as the Dakota Club Cab. Wide-opening rear doors with full roll-down windows offer unrestricted passenger ingress and egress, and make loading and unloading large packages easier.

Unparalleled Interior Room

Dodge Dakota Quad Cab features the most interior room in its class. Passengers enjoy more total interior volume, more front and rear shoulder room and more front and rear hip room than any other compact four-door pickup.

Even loyal truck owners will find innovations that make the newest Dodge Truck more attractive. Up front, a 40/20/40 premium cloth split seat with folding armrest is standard equipment. Sporty high-back bucket seats with a full-feature floor console are available.

An all-new rear seating design delivers versatility for any combination of people and cargo. Additional rear seat room creates more interior space and gives the Dakota Quad Cab standard six-passenger seating.

The full-size rear 60/40 split-folding bench seat allows adults to travel in comfort. But with independent articulation, the versatile rear seat cushions fold up separately or together to provide a durable, carpeted loadfloor for tall and bulky items.

The rear compartment can be quickly adapted to accommodate passengers on one side and cargo on the other, or provide secure interior storage for large packages. Rear seat grab handles located overhead provide easier entry and exit. A pull-out cupholder carries drinks, while door and passenger back-of-seat map pockets and under-seat cargo loops provide storage versatility.

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