Roush's New F-150s Hit the Street!
By: Mike Magda, Editor Posted: 08-26-04 21:47 PT
© 2004

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Well-known NASCAR impresario Jack Roush is applying his hot-rodding knowledge to the new Ford F-150.

Roush will offer three different packages in both 2- and 4-wheel-drive F-150 pickups. They include styling and mechanical upgrades to match the budget and performance needs of F-150 enthusiasts.

The first package is the Roush Tejano, which features a hood scoop, 20-inch chrome wheels, larger tires, dual exhaust that exit out the rear, Roush exhaust tips, window banners and bed graphics. Performance options include leather seats with Roush insignia, a modified instrument panel on XLT models, front spoiler and billet pedals.

The Roush Stage 1 package is the highest-selling model and is designed to offer styling and handling with a price point of mid-to-high $30,000. Appearance items for the Stage 1 include a front spoiler, painted front bumper, hood scoop, dual rear exhaust with Roush tips, window banners, floor mats and 20-inch chrome wheels. The dual exhaust add about 10 horsepower.

The performance suspension features new front coil and rear leaf springs, a larger front stabilizer bar and specially valved shock absorbers. This new setup lowers the truck two inches in the front and three inches in the rear. According to Roush test figures, a Stage 1 can hug the asphalt with .89g.

“The F-150 is a great handling truck, which makes our approach consistent with the factory’s development plans,” says Larry Parker, president of Roush Performance. “At Roush, we’re known for our famous Roush horsepower, but it’s our world-class chassis tuning capabilities that allow us to produce balanced performance cars and trucks for enthusiasts.”

Available options for Stage 1 include Jack Roush insignia leather seats, special look for XLT instrument panels and billet pedals.

The Stage 2 upgrades include even more appearance and performance equipment. Wheel flares, dual side exhaust and rocker panels give the F-150 a full-body styling treatment. The same Stage 1 options are also available.

Roush Performance currently has plans to offer a dealer-installed supercharger. Roush says the 5.4-liter 3-valve engine could then exceed 400 horsepower. The system includes a Roush Roots-style supercharger and unique Roush calibration.

Roush F-150 pickups can be found at more than 135 participating Ford dealerships. For more information, visit or call 800/59-ROUSH.

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