"Ford leads
the truck industry, not because we rest on our laurels, but because
we think like leaders -- continually providing our customers with
innovative new products that better meet their evolving needs. The
2001 F-150 SuperCrew is one more example. It takes our best selling
F-Series to the next level as the only truck in its segment with
four full-size doors and a full rear seat, providing increased interior
flexibility without sacrificing the "Built Ford Tough" capability
our customers count on."
-George Murphy,
Ford Division General Marketing Manager
Evolved from
the trusted F-Series truck platform, the all-new 2001 F-150 SuperCrew
is another result of always looking for a better way to get the
job done. A better way to transport up to six large passengers.
A better way to haul cargo. A better way to tow your boat or trailer.
A better way to utilize space and function with people in mind.
And, like its F-150 Regular Cab and SuperCab cousins, F-150 SuperCrew
will lead the way as the only full-size truck on the market with
four full doors.
Heritage
and Market Trends
For the past
51 years, Ford trucks have been synonymous with the American spirit
– tough, functional, innovative and proud. The "Built Ford Tough"
F-Series has reflected and anticipated changes in America's wants
and needs and all the different ways Americans use their trucks.
In
1948, Ford introduced the F-150 Regular Cab, meeting the demands of
the work-truck user while seating three people. In 1974, the F-150
SuperCab appeared on the market, providing a larger cab with a small
rear-seat area for gear and occasional six-passenger transportation.
In 1997, Ford
was first to market with a three-door version of its SuperCab model,
and in 1999, Ford added a fourth door to its SuperCab – another first
in the industry. Now, the F-150 SuperCrew builds on this tradition
of product leadership by being the only full-size pickup on the market
with four full doors and a full rear seat – enough room for six adults
to ride comfortably. The optional bed-extender creates a functional
seven-foot pickup box for even greater cargo hauling capability.
"The F-Series
is proven and trusted, and the F-150 SuperCrew is for the person
who needs ultimate flexibility," said Al Giombetti, Ford truck group
brand manager. "The F-150 SuperCrew is a natural evolution within
our F-Series truck line-up and fills an untouched niche in the truck
market. People want a good-looking vehicle to transport many adults
comfortably while having a powerful towing and payload capability
with a large bed for hauling."
The truck market
has grown and evolved over the years and Ford has progressed with
it, anticipating the changing needs of customers and always staying
one step ahead of the competition.
In 1974, 70
percent of F-150 owners drove Regular Cab trucks, as opposed to
SuperCabs. Now, those statistics are exactly opposite with 70 percent
of F-Series owners choosing four-door trucks. This shows a significant
change in how customers are using and what they are demanding from
their trucks. Ford has responded to customers' needs and continues
to lead the truck market through its product innovations – like
the F-150 SuperCrew.
Customer
Profile
So who is the
F-150 SuperCrew customer? The question is better asked, "Who isn't?"
The expectation
is that the F-150 SuperCrew will appeal to a broad range of consumers
– from the small business owner who needs to haul passengers and
cargo, to the growing family who needs the capability of a tough
pickup.
Add stylish good looks to its comfortable seating for six, a 1,765
lb. payload capability, towing power up to 8,000 lbs. and a choice
of two Triton V-8 engines, and the F-150 SuperCrew is perfect for
those who need versatility and power for the work site as well as
recreational uses, including towing, hauling, camping, boating and
driving off-road.
The F-150 SuperCrew
has strong appeal to anyone who
requires the
payload and towing capabilities of a pickup, but whose people-carrying
needs are no longer met by conventional extended-cab pickups. Ford
listened to its customers and heard that they need more capacity
inside and out.
"As the only
manufacturer to market a pickup with four full-size doors and plenty
of interior room to transport passengers and gear, we expect the
F-150 SuperCrew to reach a varied audience," said Giombetti. "We
hope the reputation of the F-Series, combined with the good looks
and functionality of the SuperCrew, will attract even those customers
who today are driving competitive products."
